Boost Your Firm's Online Presence
With SEO by Lawyers for Lawyers
BluShark Digital was once the in-house marketing team of a law firm that scaled from 2 to 40 lawyers in under a decade largely due to digital marketing techniques. BluShark Digital has since established itself as a best in class digital agency helping small businesses stand out online through cutting edge digital marketing strategies across the four fundamentals of high-quality technical optimization, sophisticated content curation, authoritative link-building, and local optimization. We bring more than just leads – we bring results.
At BluShark, we are passionate about taking your business to the next level.
Get your free SEO site review today from our established best-in-class digital agency.
Meet Our Founders
BluShark Digital is a digital marketing agency focused on lawyers. Founder and CEO Seth Price is an attorney with over 20 years of experience in transactional and serious injury law. As a founding and managing partner at Price Benowitz, LLP, Seth scaled a firm from two attorneys to a nationally recognized, mid-size law firm. Seth works at the intersection of law, business, and digital technology to bring the latest insights from his own law firm to yours.
As the former Marketing Director at Price Benowitz, LLP, David Brenton realized a growing need to enhance law firms’ SEO and internet marketing strategies. After refining his SEO techniques, David launched BluShark Digital with Seth. Now as President, David brings his passion for law firm Search Engine Optimization to attorneys across the country to help build their brand online. Each day, he continuously tests new strategies and works with individual departments to achieve a holistic marketing approach for each client.
Nalini brought nearly a decade of digital marketing experience to the table, helping to design and implement cutting-edge strategies across the four fundamental aspects of digital marketing – savvy technical optimization, sophisticated content creation, creative link-building, and community-driven local SEO. Nalini joins Seth on the road presenting on Google’s latest updates and how to best leverage traditional offline marketing efforts to grow your law firm’s brand and increase online visibility.
Our SEO Strategy
for Attorneys
We help law firms across the nation rank on the search results page by utilizing our proven strategies and four main SEO elements: local, content, technical, and links. We also can help boost a site’s visibility through paid search campaigns known as Pay Per Click, or PPC.
We know that people look for lawyers with office locations close to them. That’s why we focus on organic and local search. Local search results appear after the first or second paid results and are included in the “three-pack” or list that appears below the map. We optimize key local search factors such as Google Business Profile, map consistency, local links, and local content to boost your law firm’s ability to enter the coveted three-pack.
We develop high-quality, informative pages of content that incorporate geographic tags to help your law firm rank high in local searches. Our experienced teams of legal writers, editors, and publishers then optimize content with on-page targeted keywords that illustrates what the page is about to search engine algorithms. We continually refresh websites with unique content based on different legal practice areas and locations to boost the site as an authoritative legal resource.
We build websites from the bottom-up. Our development team creates a complex website structure to illustrate that your website is a highly reliable source. Within our content pages, we build a network of links to signal to search engines that the site is authoritative and, therefore, should show high on a search results page.
In addition, we understand that visual design is a key component to drawing people in and converting their clicks to calls. Our in-house design team maximizes this potential by streamlining your website and customizing it to meet your vision.
A critical component of SEO for law firms is link development. Inbound links from reputable websites help increase the trustworthiness of a site. Our links team builds backlinks across the web to help search engines recognize your website as a leading authority for a given search query in the legal sphere.
PPC is an option for lawyers who want to bump their website onto the top of the page through paid advertising. Our PPC team uses tested phrases and search terms to maximize all potential digital leads.
Guides
Helpful Content Update
Looking for a content checklist to ensure your content adheres to the Google Helpful Content Update? Check out this guide to help you make sure your site is providing helpful content in the eyes of Google and your site visitors.
The Benefits of Social Media
Different social media platforms offer different benefits that can help you expand your client base, drive traffic to your website, and build connections within your local and online communities.
Getting Started with Local Services Ads
LSAs are finally here for the Legal industry as of Summer 2020. Get in the game and get yourself seen above even the paid ads on Google Search Result Page.
Common hiccups & solutions in the LSA verification process
As with all new Google features, products, and processes, glitches are commonplace. Saving you some time with solutions to commonly reported glitches.
How to get your LSA to rank
Now that you LSA is live, here are key factors and suggestions to help rank your LSA in the top three to increase the quantity and quality of leads.
Google has reported that ranking is determined in part.
How to Flag and Report a GBP Review for Removal
It is important to note that not all negative Google reviews can be escalated to Google for removal. A negative review must fall under one of five specific requirements. Once you identify a negative review which fit the bill, follow simple quick steps to flag and escalate the review to Google to be removed.
Steps to Ensure Your Yelp Reviews Stick
While Yelp reviews can help your businesses’ local profile, in many cases reviews, even legitimate ones may get flagged and sent into Yelp purgatory. With this in mind, our guide discusses steps you can take to keep legitimate reviews from getting filtered.
STEPS TO OBTAIN A 10.0 RATING ON AVVO
What is Avvo?
Avvo is a popular lawyer directory that includes 97% of U.S. lawyers. Because of its informational strength and authority, Avvo often appears at the top of Google’s page one organic results. For this reason, many lawyers continue to prioritize their listing on Avvo. Listing yourself on AVVO gets you visibility, but are you capitalizing on this visibility by providing the most accurate and favorable representation of yourself?
One of the most predominant items featured on your AVVO profile beyond the typical contact information, credentials, and reviews is the AVVO lawyer rating (1-10). Our one-page guide will help enhance your profile with a shiny 10.0 Star Rating.
Google approved satellite office checklist
There are a number of factors to consider when choosing a physical office location to create a Google My Business. The location of a brick and mortar plays a large role in how and where a business will rank in the local 3 Pack at the very top of the search engine result page.
Download our quick checklist on best practices for a Google My Business address before choosing an office location. Our checklist will help ensure your location sets you up for success with Google and is in the best interest of ranking yourself in the local 3 pack.
Preparing your “just in case of gbp suspension” file
One of a business’s worst nightmares for local SEO is to have a Google My Business be suspended by Google. A suspension means your GMB is no longer showing on the front end – individuals are not allowed to leave new reviews, see reviews, or see you listed in any 3 pack at all.
In the event you have been suspended and need to start the appeals process with Google, the Preparing Your “Just In case of GMB Suspension” File one-pager is going to be your best friend. In this resource, we break down the items you should have handy in the event of a suspension so you’re able to quickly appeal the suspension and get your GMB back live ASAP.
Book a Free Consultation now
Whether you’re a law firm or a small business, establishing yourself in our contemporary digital environment is paramount to your success. Our dedicated SEO professionals are ready to work with you to develop a long-lasting and authentic online presence for your property.
Give us a call at (202) 664-8444 or send us a message by filling out the form below. We look forward to hearing from you.
