Optimization Using Schema Markup

Schema markup is a form of structured data available to businesses and organizations seeking to increase website performance. Schema.org is a collaborative project between Google, Bing, and Yahoo that allows individuals to create structured data that can be added to a website. By adding schema markup and structured data to your website, search engines can better understand the information contained within pages. Because of this, websites using schema markup may be able to convey more information to the Google bot, which may result in a higher search ranking and an increase in incoming traffic to a website.

Benefits of Schema Markup

One of the most significant benefits of schema markup is that it could help a website create rich snippets (also referred to as enhanced descriptions) on a Google results page. By adding structured data to a website, Google can better identify critical information about a business or organization. This could include information about a business’s location, reviews, or answers to frequently asked questions (FAQs). When Google better understands this information, it could create a rich snippet displayed along with a business listing. This could help a business showcase great reviews or a convenient location directly on a results page. Other types of important information that could be optimized with structured data include:

  • Upcoming events
  • Contact information
  • Hours of operation
  • Available products and services
  • Blog posts, news updates, or articles posted

Because search engines strive to present the best results to users, conveying additional information about your business could help search engines show your website to the right audience.

Why Should I use Schema.org?

Schema.org was a website created in 2011 as a result of a collaboration between Google, Bing, Yahoo, and Yandex. The website seeks to help individuals create structured data markups that are supported by major search engine platforms. As a result, using schema.org could help improve a website’s performance on multiple search engine platforms. In addition to boosting traditional web-traffic, this could also help increase results from non-traditional sources, such as voice search.

Learn More About Schema Markup Optimization

Schema markup and structured data are unique tools available that could have a signifying impact on the optimization of a website. By developing and implementing schema markup, a business could improve its brand recognition, perceived trustworthiness, and overall website performance. Because of this, schema markup is an effective component of a broader digital marketing strategy. The knowledgeable search engine optimization (SEO) professionals at BluShark Digital are experienced in creating and optimizing structured data that aligns with someone’s business goals. To learn more about how we could help your business or organization with optimization using schema markup, contact us today for a free consultation.

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