BluShark Digital 0:00
Welcome to the Conference Connection. Your go-to place to get the scoop on what conferences are coming up that you need to know about. Here are your hosts, Paul Faust, President of Ringboost, and Seth Price, founder of BluShark Digital and managing partner of Price Benowitz.
Paul Faust 0:17
What’s up? Everybody? Paul Faust here from RingBoost, as always, with my partner, Seth Price from Price Benowitz, and BluShark here with another episode of the Conference Connection. And do we have a treat? The one the only Micki Love. If you don’t know Micki Love, just get out of the industry and retire and go for the pizzeria. We got the one and only Micki Love ready to talk to you about the Xcelerator event coming up in New Orleans.
Seth Price 0:39
Micki, I got to say, so excited you’re here. You know, I’ve been hearing you speak for probably almost two decades. And you know the thing, you know people, I’ve heard somebody before. I’m like, every time you’re there, you push me one step closer to doing what I should be doing in operating a law firm. So can’t wait to hear what you guys have planned. Conference
Paul Faust 1:04
Seth, I don’t have a law firm, but I listen to the Pareto Principle. 80% comes from 20% so you guys are my 20% I only got three other friends. I remember telling us what is going on in New Orleans. What are you doing? Who should be there? Why should they be there? Give us a scoop. Yeah,
Micki 1:20
We’re so excited to bring the Xcelerate Your Average Fee Conference back to the public. Popular demand pushed us to do it one more time. This time we’re adding some big punches. We’ve got three keynote speakers that we think will be great for everyone. Going to really dive into how you can transition from pre-litigation settlements all the way through some big hits in litigation, and then we have a whole separate track for management and operations that we’ll be going through this year. So we’re going to kind of have two courses running at the same time. There’s an attorney track for all the things related to the seven steps to increase your average fee, and then an entire side for the management and operation teams that want to learn more about the reporting that they need in order to track how we’re doing on increasing our average fees. We’re super excited.
Seth Price 2:13
Yeah, I was just saying, you know, as a law firm operator, you know, you spend so much time, if you look at the whole conference landscape, 90% of the world is focused on more calls, more calls, more calls. And it’s, I think, what you and Chad have been so eloquent at demonstrating over the years is it may not be as sexy, you’re bringing this back, but the idea that with no more additional funds allocated to make the phones ring, you’re able to have a much more profitable firm with some fundamental, you know, tweaks to the to the process.
Micki 2:49
Yeah, you know, it’s so much easier to add $1,000 to your average fee than it is to shave $1,000 off of a cost per case. These days, there’s so much more competition, so every case you’re getting in the door, you need to make sure that you are doing everything to get as much out of it as possible. And that’s what we really want to help law firms do. The clients deserve it, the employees deserve it, and the law firm deserves it. So we’re excited to be able to continue to push that message out to the public. And you know, it’s open if you’re a competitor of Deadly Diversion. We want you to be there because we feel like, you know, the whole world wins whenever we’re doing the right thing for our clients. And if you’re not a competitor, but flowers, come on. We want to see you there.
Paul Faust 3:30
And I think something important, you said, and you know, three of us have been at, you know, 2, 3, 400 conferences. For you firm owners out there, a lot of you want to go as the firm owner to a conference, and you’re drinking through a fire hose, and then you go back, you don’t implement most of it because you drank too much. And it’s also harder to get buy-in from your firm when you hear the information you’re trying to translate a third party, and the people in your firm don’t get that same energy. So these are the opportunities to breathe. Bring your chief marketing officer, bring a paralegal, bring your COO, let them experience, let them get excited about the change in the industry. So when you go back, you have an energized team that could bring the message, and it’s not you, the owner of the firm, telling everybody how to do their jobs better. So that’s why these are important. Get your people out. Bring them. Do not come alone. And I think that offering two tracks as opportunities for you.
Seth Price 4:20
Know that that has been huge, a big game changer for my own firm, which is when I started to get the people in the trenches there. Not only did they, was it good for them, and they, you know, you know, I feel, I genuinely believe, you know, if you don’t train them, you know, train them. You know, they may they may leave. Don’t train, they might stay. You know to me, as people got buy in, I now use conferences for my staff in order to convince them the things I want to do. And it’s like I want to raise the average fee if I tell them to do it, it’s like parenting. It’s so much harder. But if Micki tells them to do it, it becomes their idea, and all of a sudden the push at the firm is infinitely easier.
Micki 5:04
Thank you.
Paul Faust 5:05
I’m sure you see that, Micki, too, when you go into a firm. Oh, 100%.
Micki 5:08
We have one firm that sent me a quote for they attended last year, and they have quadrupled their average fee in 12 months time by just following and implementing the first three phases of Increase Your Average Fee. And I have no doubt by the end of next year, we’re going to have pushed them up to that $50,000 average fee mark. We’re super excited about that. And then I had the term that was there last year, and we took a 5000 he took a $5,000 offer, used our techniques, and got a $2.7 million verdict. So these are the types of things.
Paul Faust 5:42
That covers the cost of a conference. So, Micki, how do people register? When is it? Can they wait another three weeks? Or is there limited seating? Just tell people where they go. How they do this.
Mickei 5:54
It is limited seating. You can go to the Xcelerate Your Average Fee. I’m sorry, xceleratorlaw firm.com, to register for the conference. There are some great discount codes. I’ll give one to Paul and one to you, Seeth, so that if you guys have some people reach out to you specifically, you can give them those discount codes. We only have about 40 seats left, so if you’re interested, come on. We did have one firm that registered 11 of their attorneys today because they want everybody to get buy-in. And it doesn’t hurt that we also get CLE credits, so it’s a good way to get your CLEs paid.
Seth Price 6:32
And you’re in a pretty fun city.
Micki 6:34
Yep, it’s a pretty fun city.
Seth Price 6:37
Awesome.
Paul Faust 6:37
What are the dates again? Where is it?
Micki 6:40
Yep, September 17 and 18th in New Orleans.
Paul Faust 6:44
Awesome. So, guys, we bring you this show for one reason. To bring you the like, you know, lead a horse to water. We’re going to tell you about all the events in the industry, why you need to be there, and who you should bring. It’s up to you to go register. If you have an event coming up, a mastermind, a group of coaching a conference. Please let us know. And please, please, please tell the firms you work with and the vendors you work with our industry about this album. Follow it. We have no other goal than to get people out, training, learning, growing, and that’s what this all about, and that’s why we bring you the best of the best.
Micki 7:21
Thanks for having me. I really appreciate it.
Paul Faust 7:21
We’ll see you in New Orleans.
Micki 7:21
We’ll see you there.
BluShark Digital 7:22
Thank you for tuning in to the Conference Connection. Make sure to hit subscribe if you haven’t already, and we will see you for our next episode.
