Today, Seth sits down with Fernando Angulo, the head of communication for SEMrush. Fernando tells how SEMrush has grown to where it is today as a product-centric company, and how it works to adapt to the constantly changing digital marketing landscape. He also explains SEMrush’s strategy for reverse engineering not just everyday problems, but also bigger picture issues that sites may encounter. The two also dive into how to integrate keywords into local Service Ads, changes caused by Google’s core web vitals update, core competencies of SEMrush that companies should utilize, and what is in line for the company’s throughout 2021! 


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