BluShark Digital 0:00
Welcome to the SEO Insider with your host, Seth Price, founder of BluShark taking you inside the world of legal marketing and all things digital.
Seth Price 0:11
Welcome, everyone. We got Jeremy from Coolfire. It is awesome to have you. We are here on the SEO Insider and, I gotta say, I got to meet you in Miami at National Trial Lawyers and was blown away. Like, you know, you never know who you’re talking to in this world, right? So this guy comes off – mild mannered guy – we hear about a story, how he created videos and animations for Nickelodeon and did some stuff with Spielberg all like the pie-in-the-sky stuff, right? How does all this greatness relate to lawyers, and then start realising as you start to see some of these, you know, the, you know, the Brown and Crouppen guys and the male people, these people whose work I love online, realising I’m looking at the mastermind behind it. So we had to have Jeremy on. Welcome, Jeremy.
Jeremy Corray 0:57
Well I appreciate it, Seth. And it’s awesome to be here. Having checked out some other episodes, I’ve got impostor syndrome, but you know what, I’m fired up to talk about video, that’s for sure, and share some insights that folks might not be doing?
Seth Price 1:08
Well, look, you know, you know, when it comes to somebody who went from… because we see a lot of people talk about what they’ve done before they did legal video, but like, you got some serious chops here. I mean, like, these are… You worked within, like the establishment, we’ll call it, that where you’ve done what I call real stuff. I say that, like, lovingly as a lawyer, like our little protected world is, you know, this other piece, which is really hard to make lawyers interesting. But somehow, you have sort of, I think, cracked the code as well as anyone on how you make lawyers interesting. Talk to us a little bit about that because, you know, you can SEO, everything you want. You can do paid search; if you get media from people actually enjoying the stuff rather than having to pay to get it in front of people… That’s pretty cool.
Jeremy Corray 1:56
Who knew, huh! And that is exactly it, Seth. Why I think we are some of the best-in-class at law firm content is because we make content that doesn’t just compete with other law firm content… We make content that competes with all content. Attention span is the most valued currency today, is it not? So how do we turn this in from, you know, have-to-watch to want to watch content. So all I did, Seth to answer your question, just kind of connect the dots, right? Working as a, you know, certified geek for World Events Productions back in the day. I mean, I grew up making zombie movies in the backyard with two VHS, editing Robert Rodriguez style, putting in the Street Fighter Two Super Nintendo sound effects as a child of the 80s for it, and then really kept the filmmaking train going, transitioning that into animation for Nickelodeon, for Voltron Defender Of The Universe, which actually comes from St. Louis, people don’t realise that, which is a giant anime Mecca show, and had a blast doing that. Getting to go to Comic Cons… but always knew the guys at Coolfire. Jeff Keane, who started Coolfire over 20 years ago, and they had been creating global national campaigns for Fortune 500 companies–TV commercials. Steve Lewbert, came on board and has sold 19 television cable series, starting with things like Fast and Loud on Discovery, shows on HGTV, shows on Discovery Channel. So really, Seth, what we’ve done is taken those storytelling elements that production execution and applied it to law firms; and we produce lawyers and partners the same way we produce television stars, and really make, you said it, that intangible star power come across. We got to get folks away from the green screen, step out beyond, and show those values that everybody talks about in action. Lots of folks like to talk about the same things. And it all just comes across as a sea of sameness. So that’s really what we’re counting on. And I know, you know, blue shark, you guys talking about sophisticated content. We just want to make stuff that blows other law firm content away; but also check out those minutes watched on the back end, right, which is one of our metrics that we’re looking for beyond impressions. Let’s talk about time spent. Let’s talk about someone like Ed Herman with Brown and Crouppen and who really gave us our gateway. He was our gateway drug into the world of law firms. As you know, he has an awesome personality, very engaging guy. When he walked in the office, we were doing a pizza commercial, obviously, with Terry Crouppen and who’s an institution here at Brown and Crouppen in St. Louis. But I didn’t know who this Ed guy was. And I said, this guy’s like Paul Giamatti, you know, meets a Curb Your Enthusiasm, right?
Seth Price 4:37
No, no that’s exactly right. You’re not even looking and he pops out.
Jeremy Corray 4:45
Everybody’s turned into a brand.
Seth Price 4:47
Right, no absolutely. But when you see that, right, you see the bathroom stuff and all. It sounds cool. But there’s a lot going on. Let’s make this a little more granular. A lot of the people listening to the show are on the lawyer side, right, because we have both lawyers and digital marketers… but whether either one… Before they get to a Coolfire, it would be great if revenue strokes a check in says, “Hey, Jeremy goes to go.” We have a lot of people right now that are online creating tik… looking at Tik Tok shorts, which long as it doesn’t get banned, maybe this this won’t age well, but like you know… Whether it’s going to be Instagram reels, whether it’s YouTube shorts, people are looking at ways to engage with the audience that’s out of the box. And the lawyers are now going out of the box thinking what people are doing right. What are some of the things, techniques you think people could do? When they start to avoid this series of videos are going to look at say, “Yeah, this sucks. And I don’t want to use it.” Like how, what are your starting points where somebody who doesn’t want to do, they don’t want to stand up on our green screens. They haven’t been hurt or is the accidents you can make these the accidents are the things that people you should avoid? What are the things that people should be looking at if they want to build a story? Something more sticky online? Where do you, where do you begin?
Jeremy Corray 5:58
Right, right. And you know, we’re pro video and whether that’s working with Coolfire, or if you have resources, and you can start to do some of this stuff in house. We’re just sharing philosophies here and things that have worked and what hasn’t worked. We really approach things Seth with like that bite-snack-meal strategy in mind, the phrase I use all the time is, “we’re going to use all the buffalo.” So starting with at the minimum, right mobile phone videos, we talked about production value, but who’s to say what is production value? You know, I love something that looks slick and cable television, right, and I believe that that production quality of the production itself or the lighting, the sound, everything the editing… Coolfire is very good at finishing and polishing and giving you that premium level. But that’s not to say there isn’t a place for the mobile phone, the consistency of that, that’s out there. And we’ve seen folks doing a lot of great stuff from you know, Mike Morris, who’s crushing Tik Tok to husband, wife… [There’s a dog who was looking for that dog, glad the dogs has come on board. Now I feel like we can start the show.] So we’re looking at things like, “Okay, let’s start from the baseline.” At the baseline minimum, think about frequently asked questions, go to things like trial lawyers conventions, listen to these folks or a CEO lawyer. And at the very minimum, as you’ve said, on the podcast, I think it was Dennis Yu, right, grab the young person who knows these things… Record, get consistency out there, build measure, pivot, we think there’s an area to play in beyond that. We think a lot of folks are too busy being lawyers, right, and have businesses to attend to. So we are running on a level that is a bit more top shelf creative. It’s not for everyone, but we apply things that make it look like a cable television series. But I’ll share some tips on some ways in that I think a lot of things beyond that green screen, which there’s a place for that, in repetition. But I want to talk about minutes watched and being able to hook viewers in, right, and keep them interested. One of the shows we’ve done for BCTV is Three Lawyers Eating Sandwiches, which spoiler it’s about three lawyers eating sandwiches. But what’s amazing, Seth is when we started that show a couple years ago, we had no idea that food would be such a way into community, which would be such a way into connections. And when you know a bigger law firm, let’s say that rhymes with Morgan and Morgan comes into town, you’ve fortified yourself, and you’re really shown that you are the community there. And that food and starting with that universal truth. So my tip to firms out there is really look at what are you passionate about? Food, you know, is a great place because everyone likes food, a lot of foodies out there. But what a great place to start where you’re interviewing the businesses, you know, the restaurants, we profile on Three Lawyers, their businesses spike 30%, because they put promotion behind this. And so Three Lawyers Eating Sandwiches now has clients coming on, now has special guests and athletes coming on, where you can have a client conversation and show those things. We talk about values and action around here. Mike Morris does a great job, we don’t produce for Mike Morris, but he does a great job of showing the his backpack, campaign and things. So it’s one thing to talk about the things it’s another thing to go in action. So what we’ve discovered and with Brown and Crouppen and I didn’t expect this kung fu move at the start was then take the best of digital content, and because it looks so good and CoolFire has produced it, we create a 30 minute cut of that. And for those firms out there that you know, buy a lot of TV, you know, there are time slots out there on television, which is still, I’m a digital guy like you. But television is still that you know powerful medium. And when it’s all working together, hakuna matata, we’ve put that television 30 minute cut on TV. I know that’s crazy. But it becomes an infomercial that you actually want to watch and it’s not one of those dry news type things. (So I apologize to my friends at CaMg but that’s some hard news. There’s a place for that.) But it’s three it’s it becomes you know, kind of late night TV, early morning, daytime. So creating that 30 minute long form really creates a connection and you see that everywhere I go with Ed Herman in the time it took a couple years of him on digital… He has an intangible starpower and connection out there with folks. But what Ed does that’s so critical too and this would be my next tip, is to make sure you’re responding to comments. So whether that’s delegated to someone on your team, but you’re missing out on digital referral.
Seth Price 10:15
It’s part of the conversation. You need a plan for real life.
Jeremy Corray 10:22
Oh, 100%. And then you combine that too with some live event appearances. So I’m just, we’re just spitballing an architecture for what a firm can do. So taking a food series, and then saying, “Hey, we’re gonna be live at this, you know, food truck thing. And by the way, when you come there, ask some legal questions.” And now you’re making a final connection. We’re really trying to scale.
Seth Price 10:46
But let me let me ask you this. So this is the cynical side, which you’ll get when you get over the hump… Brown Crouppen clearly has done that, right. They’re at the point where you know, it how much of when you look at this, or, well, okay, I’m gonna start with this, which is… It’s one thing to get eyeballs, but it’s another thing to connect that to an injury lawyer. And that has always been sort of the back and forth, right? That it’s amazing. That you what you don’t want is somebody reaching out saying, “Oh, yeah, you’re gonna have fun with your guy.” But when they got injured, they call the guy on TV that says, “If you’re injured call me.” And if that, I struggle with this. Because my firm happens to do more, Price Benowitz, there’s more than one area of law. Which is good, and if you can help more people, but what you don’t want is the person with the tractor trailer crash saying, “Oh, yeah, I thought you did DUIs” and not going to you. So how do you take the personality, which clearly you’ve been able to do, right, and see it in a micro level… I love what Ken Levinson does out of Chicago just very casually on Facebook doing Italian food, right or doing doing often, you know, going going for restaurant to restaurant, it’s been great organically for a great referral shop. How do you then make the leap? There I get it because he’s not saying refer to me. He’s basically saying, “Hey, you know me from AJ, I speak all these things. If you’re gonna refer to a monster case, put me in the mix. Because I’m top of mind.” That’s all it’s being done. How do you make the jump from top-of-mind/entertainment to “Hey, you have a case, I’m not just some joker who’s eating food, but I’m the one who’s going to be able to get you money.”
Jeremy Corray 12:24
You have to never let the law come second place in that weaving it in creatively… No one wants to watch commercials, and especially no one wants to watch Law Firm commercials. No offence, but they’re not on the top of the Maslow’s Hierarchy of Needs of entertainment. So strategically, what we do on say, an Ed series, and we struggle I push that believe me, for a lot of the stuff is weave in that commercial. When you’re doing the Home Alone video where you’re talking about how members of the internet jury Kevin is actually the villain of Home Alone. In Ed versus the movies we talked about Joe Pesci falling, by the way Brown and Crouppen handles slip and fall cases; so that look like a nasty fall. Always weaving it in, right. And then on my 30 minute cut for television, we use the commercials and more serious calls to action, direct response, as the interstitials in between, we put them in as mid rolls. We’ve hypnotised you into watching something, but then we’re reminding you that we’re badass lawyers. And it works the other way too. We’ve got some firms we’re working with that are more serious. So we’re going to apply our true crime shows that we’ve done for Roku, our storytelling techniques that was cold opens and innovative numbers, those things that are very unique to CoolFire and things we do every day very easily that might be harder for some. But we’ve got some ideas around: How do you make, you know, I’m working with a lawyer, John Fitch and he does some serious cases he has a capital L lawyer. It is him. As I keep joking with him, I say, John, there’s no bait and switch when you call John. He’s like, “I hate it…We’re not doing that.” So he is a serious guy. And so we’re talking about how do you talk about more difficult subjects in an engaging way. So it’s weaving it in, it’s making sure you never lose that. And you’re all you’re doing all the things…
Seth Price 14:09
To quote my kids, there is a cringe element. Right? And like, some people own it, and they’re good, but you know, it’s one thing to say, “Hey, I’m gonna weave it in.” But are you going from that fun, easygoing, to like, you know, you know, making sure that you’re not? You know, that you’re not just throwing that out there? Oh, by the way, have you…? That’s not nothing, figuring out how to balance like, you’re not losing the coolness, while at the same time…
Jeremy Corray 14:36
Right, right. And that’s when you do work with a CoolFire because cool is in our name. And you’re so right, and your kids are so right, there is a balance, right. And if you tip the scale, one way or another, you’ve lost them. And that’s what we’d like to do when we’re working with a, you know, McDivitt we help start their shows, family style and single dads Guide to Life. So we really drill down on the personalities, what made the firm unique, and how can we show case this in a way that is engaging and you humanises folks and through humour, but that isn’t always the case for all the folks we work with, you know. Michael DeMaio out of North Carolina, whose series just went public, there. He’s a single dad to five kids. I don’t know why he wouldn’t let us call it Cinco de Mayo. I thought that was a great title. I know, right? Yeah. Yeah, it’s awesome. You got to know… everyone knows him on the billboards but in the series, you get to know him and his mother and you get to know how he was a self made guy, you know, otherwise, you’d be like, “Oh, this guy’s a badass, intense boy.” But but it humanises that side. So we’re saying, keep running, what’s your running all those direct response, but this is something that integrates in pairs well with, and then helps folks just targeting wise, lead me in with some candy, some top line stuff. Now get in my, you know, kill box here. Now I’m going to hit you with more retargeting things, but it’s really just that connection and what we’re looking for. And I think for your kids, I’m not even sure they’re gonna watch lawyer content, unless it is some way in. That’s interesting, because it has to be future proof.
Seth Price 16:08
I was I was just using them for the concept of and look, they’re out there on YouTube all the time. So if Morgan buys inventory, they know who the YouTube lawyers are. It just, what I was trying to get out was just the idea of how do you go from being the cool guy while then throwing this stuff out there. One of my favourites, Rick Harris out of Vegas… They do a long form, like, you know, he is one of his top marketing women, they do a show, which really just has him at the beginning and end. They create, even before you join this world, where it’s awesome Vegas content different, you know, different sort of tourist things outside the mainstream experiences. And just they literally brought to you by and one of the things that I struggle with is, have you seen a difference between people that have been on TV for a while and have a brand, versus those who might be like, I’m a digital player right now a lot of people watching right digital players, where they don’t have a regional brand so is there a competitive advantage if you have the brand out there already? Or is it something where that person is already looked at as a lawyer, and you’re just coming out of nowhere as a personality? Like, talk to me about that.
Jeremy Corray 17:27
Yeah, and as a quote Ed Herman, from Litiquest, as he asked, what was it, “You heard it from Morgan and Morgan, what would be your advice for firms that don’t have $150 million in marketing.” And that is, this can be an excellent way and you’re a digital proponent as well. But it doesn’t have to be my food show example, right, there Isaac’s found his niche on Tik Tok with croutons. And that was his kind of breakout thing doesn’t necessarily have to be something we’re, you know, there, you could bring some of the restaurants in. But just saying, getting out there in the community, doing something, showing folks, what makes you unique. What are you passionate about? We talked to lawyers who are into exercise and fitness. What is that hobby or interest that you can show, maybe even pairing yourself up with a dynamic person, inside the firm, every firm has what I call like insider influencers. If you’re not winning, hey, I don’t but let’s put a team member, let’s pair me up. And let’s mitigate some of the weaknesses and showcase some of the strengths. So it’s all a custom formula. There’s no rinse and repeat for all of these folks. But I think you know, if you’re not on TV, and you’re not buying up a lot of those, digital is an awesome way to come underneath future proof. And you’re seeing that right, you’re seeing that with the younger firms who do just organically understand the game, and are putting it out there. So I’m telling the legacy folks who do have the big swings, like you need to fortify, and a lot of these folks have these transitions to, you know, sons or daughters that are coming in. This is a great way to protect the legacy and introduce to folks, right, as one fades from the billboard the other comes up and be the digital face of that firm. So lots of different ways but never losing the law. Never losing the law in all of this is so key and critical. Tim Miley is another example out of West Virginia. And Tim is a former Speaker of the House, politician, brilliant guy, right? He’s not Ed Herman, he will tell you himself, he’s not going to be this comedian on set. But we let him riff on things he’s passionate about, right. One of his big fears is a branch falling on him. So we came up with a series Tiger Talks based on his mascot, you know, is the tiger and he flies in and we just crush content all day. Get Tiger Talk episodes in the can. I have a professional comedian sitting right next to me, who’s throwing out different jokes. He’s put some different jokes on the teleprompter, which is more of just an outline for Tim to riff on the unexpected legal consequences of you know, vaping. But the one that he did was a breakout was our first episode on Top Five motorcycle myths him and his wife, Susan are motorcycle riders, they live this community and he really wants to fortify his position on the motorcycle law firm. So he really leaned into that, and spoke up for a tribe. And that tribe in return, responded by sharing… now he’s getting folks coming up to him, they’ve all sharing the Facebook video, which Facebook is a great place for that engagement, that sharing. YouTube is definitely more that lean back, you’re in that mood to watch something long form. But if you do the right piece of content, and we promote this stuff on YouTube, you we’ve gotten folks to sit and watch nine minutes of a show they weren’t even looking for. So don’t be obsessed with how long something should be. It’s as long as it is entertainment period.
Seth Price 20:43
What are so for those people, right, as a gateway drug to be as cool as CoolFire… to get to the point where somebody would say, “Hey, look, I need those resources.” Talk to me, like give me you know, a few ideas of what you would think somebody could sitting with their iPhone, with their assistant, you know, you’ve seen, obviously, food is a great gateway that you not only do you get the content, but theoretically you get that restaurant sharing your stuff. So talk to me about some of those sorts of techniques that, you know, granular that somebody who’s sort of not ready for big time, but really wants to get started you think might be.
Jeremy Corray 21:19
And I would say you know, no matter what your resources and let me say I’m always willing to talk to anyone and just love riffing, and coming up with ideas whether you’re at CoolFire or not. Yeah, yeah. No, I were just so obsessed and pro video and I love making new friends and just learning from each case or friend, I would say, first off, there’s so many resources to write whether that be colleges and filmmaker folks around there who were gonna be passionate. Local comedians, is another way to get in and writing and like, how do I how do I humanise punch it up. I would say find your format, right? And look at your playbook and what we’re going to make and pick a content day. And say, we’re going to think of this as our traditional marketing funnel. And I’m going to shoot, whatever, five, six videos that are top of funnel. A little more just kind of, you know, again, top five things or maybe something that’s more off the wall, something that does have to do to food, something about, you know, conference call something relatable, and just easily digestible. Then let’s show a little mid funnel… Let’s show a little more expertise. Let’s show we know what we’re talking about. Wow, tapping into things like you know, you’re talking about the Amber Heard cases. And just like legalese questions, FAQs, you can’t go wrong with a lot of that stuff. And then even more bottom funnel, when do I call a lawyer and maybe specifically talking about the culture, the folks around the firm, some of the results,. But creativity is the best resource. And that’s something that nobody, you know, can define for you. You can work with some creative folks. But the consistency to creativity and the consistency and saying, you know, Darrell, Isaac talks about that on stage there, the CEO at Lawyercon was all about, you know, finding it, and then he hit upon it. But you know, if whatever you can put in paid promotions, you know, you’re talking to Dennis a little bit about this, but it’s like building organic audiences through inorganic methods, right? The digital side, it’s like, we all hear the term, right, “Let’s go viral, we’re gonna go viral this?” Well, the way we got lawyers in front of folks was by paying on television, this wasn’t some magic thing that happened. So those rules still apply. And like Dennis was talking about just investing in that even locally and building up to that putting that content out there. Build, measure, pivot around it, but most of all, it’s got to be sincere, it can’t be something that you’re faking, because to your point, people will sniff that out. So just leaning into who you are, what you do, or creating a spokesperson around for your law firm. Brown and Crouppen uses Tammy Holland, a lot and she has a fan base, right. And so I would say to to folks, do you know somebody? Is there an athlete is there a community advocate? They can be the face if you’re saying like, “Hey, I’m not really” and then slowly associate with that law firm is another way around it. Animation is a great way to do it. We did Terry Safety Squad, Ed has Ed versus Bathrooms and won these Emmys over here, which nobody thought Law Firm Content could win an Emmy. But here we are next to all these, you know, PBS and news organisations. So that’s another way of just doing things that stick out… They’re a little bit different, and trying all that on digital, and then even uploading the the 30 Minute cut around it. So it’s just making sure you’re programming for each platform, natively, cutting things, posting things from vertical to horizontal. But most of all diving in and saying, you know, we’re going to do this for a year and see which one has the breakout and making sure that all the way you’re never losing the law. And you’re always asking for engagement.
Seth Price 24:45
My last question for you sort of final word is something that I have struggled with conceptually, even on this channel and the idea of what is the channel. So you know, are you… Let’s say you’re struggling with a digital with a channel like a Tik Tok, Instagram, etc. If you have today we’re a restaurant. Tomorrow you’re doing advice on what to do if you’re in an accident. Third, you have that representative, it’s not you doing something entertaining? What is your best advice about keeping consistency because, you know, look, good idea about trying a bunch of different things. You see what sticks. But the downside is it’s like a poopuri. Do you know that was deep on the bathrooms? That goes big? If you go deep on something versus does that need his own channel? Is it okay to mix that in? How do you sort of… if you have all these great ideas, but you don’t want somebody to come and say, “Oh, that’s just a law firm channel with random stuff.” I struggle with this on the BluShark side. One day, I’m doing SEO advice. The next day of some girl dancing. In the third, I have a community group going out and doing a certain social justice thing. And the next day, they’re doing axe throwing. How, like, somebody might care about social justice, but they don’t care about food, like how do you figure out what. Do you have multiple channels? Do you have one? That that’s one of my struggles.
Jeremy Corray 26:11
Yeah. And I would say the accountability, right, and delegating and making sure that there’s someone that’s keeping all this content accountable…
Seth Price 26:20
Is going… should you not be doing all these different things? Should you pick one or two, like food or like bathroom and go deep? Or just throw all these different things out there?
Jeremy Corray 26:33
We, we were intentional about BCTV looking and saying we’re gonna do something animated. We’re doing things like, you know, Tammy Holland Show when the day and you’re exactly right that at the end of the day, the winners, the ones that we went with… Tammy Show evolved into This Week with Tammy, more of a style blog style, but it was Three Lawyers and Ed were the breakout. So not everybody could do that. So I do recommend picking one or two, taking a quarter and saying we’re going to parallel path some of these. See which one sticks, what’s in the budget…
Seth Price 27:04
Are you doing them on the same channel or are you doing them on separate channels? Here’s the, here’s the interview talk show. And here’s the lawyers having lunch? Can you mix them into a channel? What’s your thought on that?
Jeremy Corray 27:13
You can mix them, but I would be advised that saying what works on Instagram versus what works on Tik Tok. So if it was me, I would do the scrappy, let’s call it the food show. And while I’m there filming the food show with beautiful cameras, and it’s looking good and the food is just food porn, right? It’s looking delicious. And we’re good that… Then I’ve also got a phone on set and I’m grabbing those tiktoks Because those need to be native. So you know, Tiger Talks is a show that shot inside the studio, we have a nice set for him. We can make vertical cuts and that, you know, it’s not YouTube…
Seth Price 27:47
You don’t make the vertical cuts with your high end cameras or just using the iPhone separately?
Jeremy Corray 27:51
We have but as we both know, it has to feel native, it has to feel like you know, we purposely when we film with a beautiful we’re going to read camera, we know if we’ve spaced at all for the vertical… but I’m saying for Tiktok you want to shoot that on that mobile phone, you want to shoot some behind the scenes of that show pushing people to watch it over on YouTube or Facebook where it goes. But I would not force shows that don’t look like they belong for the platform. And let’s face it, for every rule, there’s a rule to be broken. And that’s your job to find out what is going to break something and be that happy accident. And that’s the thing that everyone’s looking for. When Ed Herman did his cereal video, who would have thought that would have been the breakout, how he’s been, you know, practising law for whatever, 20 years, but he’s been eating cereal for 46. I mean, that that became such a thing locally that everyone’s coming up up, “Oh you’re the cereal guy.” And that leads to folks DMing him on Facebook after they’ve been into an accident, particularly younger people. So he’s endeared himself. And he’s, we’re scaling the feeling of I’ve got a guy, I’ve got a gal.
Seth Price 28:59
Hopefully proofing the juggernauts coming in because they have a connection to you.
Jeremy Corray 29:04
100% 100% . Yeah, so whatever it is get started, get your content strategy I’m always available to chat and inspire and full of ideas and rev it up but it’s critical right now as these formats are evolving. So none of it’s the wrong answer. The only wrong answer is not doing anything.
Seth Price 29:25
Well thank you so much. This has been awesome. The energy and creativity is infectious. Makes me go want to go out there and scout and you know, you know take take… and again and half of it I you see the sticker in the background. To me the Nike saying “Just do it.” It’s so it resonates so much because you can overthink this. And I have friends 100% that are that overthink everything, friends try to like date in their 50s and they’re like, you know overthinking each date and I’m just go on the freaking date. Like I know it’s sometimes harder to take your own advice, but just do it.
Jeremy Corray 30:01
Yeah. Law firms, lawyers, you’re living in a bubble right now and you are kings and queens of your kingdom. But there’s a whole big world out there and you’ve really got to say to yourself, “Whatam I going to do to break out? They know me from the billboards, but how do they feel about me.” Ed talks a lot about brand love, “what do I stand for?” You know, that’s the kind of stuff. Don’t be afraid to put yourself out there just a little bit more. But make sure the right people around you to do it in an incredible way. Like CoolFire.
Seth Price 30:30
Well, thank you so much, Jeremy. This is awesome. Can’t wait to break bread in some other amazing place like South Beach or Vegas.
Jeremy Corray 30:37
That’s right, and I’ll show you some more breakdancing moves.
BluShark Digital 30:40
Thank you for tuning in to the SEO insider with Seth price. Be sure to check back next week for fresh insights into building your brand’s online presence. episodes are available to stream directly on blue shark Digital’s website.