On this episode of the SEO Insider, Seth Price interviews Austin Irabor, founder and president of NetFly Digital Marketing, about his work in the competitive terrain of pay-per-click advertising. Austin discusses NetFly’s comprehensive and holistic approach to PPC, sharing his hacks for maintaining low costs but high conversion rates per lead. The two analyze the importance of law firm managers getting creative with PPC in the Personal Injury space – as well as the importance of a holistic approach to their intake process. #PPC #PaidSearch #HolisticApproach