Join Seth and Will Scott as they discuss paid search, SEO, agency-building, and more. Seth and Will speak to the prevalence of spam in local search and Google’s efforts to validate businesses in paid ads. Will emphasizes the importance of reporting bad listings and shares some of his favorite lessons he has learned over time in the SEO field. Will’s biggest takeaway from 20+ years in SEO? The importance of non-sexy SEO: How do I get locally relevant, non-spammy links? How do I develop content that answers my customers’ questions?

Seth and Will go on to discuss agency-building, speaking on the importance of not putting all of your eggs in one basket and leveraging the power of your team.

Will Scott is CEO and Co-Founder of Search Influence, an online marketing company that provides a holistic approach to Search, Social and Online Advertising.