Case Study: Satellite Offices
Overview
This case study shows how much satellite offices can increase market share and build a firm.
When strategically created in untapped markets, additional satellite office spaces can help expand a firm’s reach into new communities. Without a pin on the map, a firm cannot reach certain markets through local rankings or Google Maps. However, a firm or business can reach a previously unreachable market by creating satellite offices within them.
It is important to note that each market was selected based on its current population, potential reach, and competitive makeup. Many factors affect local rankings that are considered when deciding on a new market strategy. If you are interested in reaching new markets but are unsure how to begin, reach out to our team to learn more!
Data
This firm created 5 satellite offices in previously researched markets across Pennsylvania. The below data sets show the growth of the individual GBPs and additional lead volume.
Each GBP has a call tracking number enabled. The Direct Calls came through each number during the data range. Each GBP has insights that Googe automatically provides. These Interactions include calls, website clicks, and direction requests.
Note: All data is from April 1st to November 30, 2022.
Data Set Totals
Map of locations
GBP Performance Data
Lead Volume
| Direct Calls | 696 |
| GBP Interactions | 2,271 |
Data Set 1 – Norristown
GBP Performance Data
Lead Volume
| Direct Calls | 105 |
| GBP Interactions | 350 |
Data Set 2 – Lewisburg
GBP Performance Data
Lead Volume
| Direct Calls | 148 |
| GBP Interactions | 478 |
Data Set 3 – Bensalem
GBP Performance Data
Total: 549
Lead Volume
| Direct Calls | 148 |
| GBP Interactions | 549 |
Data Set 4 – Quakertown
GBP Performance Data
Lead Volume
| Direct Calls | 149 |
| GBP Interactions | 469 |
Data Set 5 – Allentown
GBP Performance Data
Lead Volume
| Direct Calls | 146 |
| GBP Interactions | 425 |
Note: Allentown was suspended for the majority of October.