Business Unusual – Local Marketing & Google Business Profile

Nalini Prasad chats about how Google handled Coronavirus early 2020 on this episode of Ruby’s Small Business webinar series, “Business Unusual.” Check out what features took a back seat, what features became more important, and how you can still use GBP to move your business forward and earn “brownie points” during the pandemic to set yourself up for success on the other side of the pandemic.

In March 2020, the coronavirus pandemic changed the way businesses would interact with consumers at the forefront of change. Google adjusted with the new climate of business and consumer engagement. Google sent a large portion of their employees home to enable social distancing. Not to work from home, but sent home just to wait out the storm. Google had to take a hard look at what changes needed to be made in order to function with a lower level of support and hands-on deck. GBP features were prioritized leaving some GBP features such as the ability to leave a review and update your profile shut down or on a significant delay.

Google focused on the most important features for the most essential businesses such as frontline care in healthcare services and grocery stores. restaurants becoming the priority.