
Nalini Prasad
Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital — to create a digital marketing agency focused on helping small law firms build their business and stand out online. Nalini frequently speaks across the country educating legal audiences on how to best utilize trending SEO techniques to generate quality leads online.
Nalini also shares creative strategies to leverage traditional offline marketing efforts to build a firm’s brand and increase online visibility. As Chief Strategy Officer at BluShark Digital, Nalini designs and implements cutting-edge strategies across the four fundamental aspects of digital marketing – sophisticated content creation, creative link-building, savvy technical optimization, and community-driven local SEO.
Born and raised in Florida, Nalini moved to DC 12 years ago. She counts this as one of her better life decisions and has no intention of ever returning to a life where seasons do not exist. When Nalini’s not geeking out over Google’s latest algorithm update, she enjoys sporting events, traveling, scotch, and chocolate covered pretzels.
PILMMA's Building Critical Backlinks Webinar featuring Nalini
Nalini answers burning questions on backlinks – what are they, why are they important, what are the most important aspects, and how-to achieve high quality backlinks.
Past Speaking Events
- National Trial Lawyers Summit
- American Association for Justice Annual Convention
- PILMMA Summit
- Georgia Bar Solo and Small Firm Institute
- Greater Newburyport Bar Association’s CLE By the Sea
- Association of Entrepreneurial Attorneys Summit
- Elevate by LegalShield conference speaker
- Maximum Lawyer Conference
- 8th Annual Super Marketing Conference
Areas of Expertise
- How to scale your firm through SEO and Digital Marketing Techniques
- Digital marketing ethics – ensuring you are in good standing with bar counsel
- Search Engine Optimization Latest Trends, Tips, and Tricks
- Technical SEO – behind the scenes optimization for the Google Bot
- Keeping up with Google’s local search and 3-pack optimization
- Sophisticated content curation to set yourself apart as an authority
- Link building strategies to boost the trustworthiness of your website
- Leveraging traditional marketing to gain quality leads online
Podcasts & Webinar Recordings

Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital — to create a digital marketing agency focused on helping small law firms build their business and stand out online. Nalini frequently speaks across the country educating legal audiences on how to best utilize trending SEO techniques to generate quality leads online.
Nalini also shares creative strategies to leverage traditional offline marketing efforts to build a firm’s brand and increase online visibility. As Chief Strategy Officer at BluShark Digital, Nalini designs and implements cutting-edge strategies across the four fundamental aspects of digital marketing – sophisticated content creation, creative link-building, savvy technical optimization, and community-driven local SEO.
Born and raised in Florida, Nalini moved to DC 12 years ago. She counts this as one of her better life decisions and has no intention of ever returning to a life where seasons do not exist. When Nalini’s not geeking out over Google’s latest algorithm update, she enjoys sporting events, traveling, scotch, and chocolate covered pretzels.