The Shark Tank

Having a strong legal network means your firm has established relationships with people who trust you and know they can rely on your services. Here are some of the best ways to develop your firm’s authority and build a network in your community.

1. Provide Excellent Legal Services

Though it should go without saying, the best way to grow your network is by providing fantastic legal services. Be communicative, open, and dedicated to your clients. Those who are pleased with your work will be more inclined to refer you, and you will grow your reputation as a reliable attorney.

2. Have a Client-Facing Website

If someone does hear of you, whether from a referral, advertisement, or otherwise, odds are, the first thing they’ll do is look you up online. An effective website will signal to others that you are a trustworthy source and give people an easy means to contact you.

3. Maintain Relationships with Previous Clients

The most common way a firm gets leads is through referrals. Go above and beyond providing legal representation and maintain relationships with those you have helped. Thank you notes and holiday cards are great ways to express your gratitude and assure others of your continued dedication to them and their needs.

4. Display Positive Testimonials

Positive reviews from previous clients can also help establish your reputation. Ask previous clients for testimonials and ethically share positive reviews, for example, in a section on your firm’s website.

5. Be Available to Other Professionals

Attorneys are just one part of the process of helping people move forward in their life. Other professionals, such as family counselors, may seek to refer the people they work with to legal services. Build relationships with other professionals serving your community, for example, by providing insightful legal newsletters.

6. Contribute to Local Causes and Events

Similarly, engage with your community to grow your reputation and find new connections. Participating in local events and community action efforts, such as fundraisers and scholarships, conveys to others that your firm is here to help.

7. Collaborate with Other Attorneys

Attorneys can exchange leads when their practices don’t cover the needed services. Connect with firms with distinct focuses, where you may complement each other’s services. Don’t be afraid to reach out and maintain these relationships through platforms such as LinkedIn or in person at conferences.

8. Keep Track of What Works and What Doesn’t

Keep track of what’s generating your leads as you build your legal networks. Investing in all these areas at once may be challenging, so it’s best to look at the numbers to understand who and what you should prioritize.

To learn more about how you can position your law firm for growth, contact BluShark Digital.