The Maximum Lawyer Podcast: Search Engine Optimization
Seth Price and Nalini Prasad’s presentation on Search Engine Optimization (SEO) from the 2018 MaxLawCon is featured on the Maximum Lawyer Podcast, alongside hosts Jim Hacking and Tyson Mutrux. The pair discuss the intricacies of SEO from their own experience in the industry, as they discuss the basics of website optimization in addition to the more intricate technicalities that it possesses.
Seth expands upon features such as Google Adwords and Pay-Per-Click that are often overlooked, yet play a critical aspect in the pay-to-play digital marketing environment that ultimately shows through in the firm’s ROI. Seth tells listeners how pay-per-click heavily relies on the two components of sophisticated content and authoritative link building, and how the impact the Google crawl of your website.
The additional topics mentioned include: keywords, featured snippets, meta descriptions, title tags, structured data and the local search.
Listen in to learn about how you can improve your SEO to help your website rank better and remain competitive in the industry.