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In December 2022, Google released a new update targeted at reducing link spam in search results. Dubbed the “December 2022 link spam update,” this global update is expected to take around two weeks to fully roll out and will affect all languages. Leveraging a system called SpamBrain, which was mentioned in Google’s 2018 spam report, this update is designed to detect sites that buy links and sites used for the purpose of passing outgoing links.

What is Link Spam and Why Does it Matter?

Link spam is a type of spammy or artificial link that is placed on a website to manipulate search rankings rather than providing a valuable resource for users. These links can be difficult to spot, as they often appear to be legitimate links to relevant websites. However, they are usually not providing a genuine, helpful resource for users.

By eliminating link spam, Google is working to improve the quality and relevance of search results for users. This helps create a more trustworthy and useful online environment, as users can have more confidence in the search results they see. In addition, eliminating link spam can also be beneficial for legitimate websites that were being unfairly outranked by spammy competitors. By eliminating link spam, these websites may see an increase in their search rankings and be able to reach more of their target audience.

Moving Forward: Tips for Ensuring Your Website is Prepared for the December 2022 Link Spam Update

To ensure the December 2022 link spam update does not negatively impact your website, it’s important to follow best practices for links. This includes making sure that your links are natural and adhere to Google’s webmaster guidelines, focusing on producing high-quality content, and promoting your site using appropriately tagged links. By following these guidelines, you can ensure your website is seen as a trustworthy and useful resource by Google’s algorithms.

Additionally, it’s important to keep an eye on your site’s performance during and after the update. If you see any ranking changes, it could be related to this update. Be sure to monitor your site’s performance and adjust your strategy accordingly.

At BluShark Digital, we are committed to staying up-to-date on the latest trends and best practices in digital marketing. If you have any questions or need assistance with your digital marketing efforts, don’t hesitate to reach out to us. Our team is dedicated to helping our clients succeed in their digital marketing endeavors, and we are here to assist you in any way we can.