What Does Artificial Intelligence Mean for Local SEO?

The term artificial intelligence (AI) has been around for decades but has only significantly advanced in recent years. The latest entrant into the AI scene is ChatGPT, created by OpenAI. This tool can understand and respond to text inputs like a human, translate between languages, summarize text, and write code. According to Open AI, ChatGPT reached one million users within five days of its launch in November, showing just how ready the world is for AI.

The Potential of AI for Marketers

One of the areas where AI has had a significant impact in recent years is search engine optimization (SEO). If you have searched for something on Google only to be bombarded with ads on the same topic hours or a few days later, you have seen the power of SEO and AI.

It is crucial to understand how AI impacts SEO to succeed in today’s competitive online market. Often, AI tools in the SEO field are used in search prediction, conducting keyword research, and creating content.

AI for Predictive Text

Search engines employ AI text prediction capabilities. Search engines rely on machine learning (ML) to understand what users typically search for. They then use this knowledge to provide the most relevant search predictions the next time a user enters text in the search bar.

For example, if you go to Google and begin to type in “iPhone,” you will likely get suggestions under the search bar such as “iPhone prices in New York” or any other geographical location you may be in. E-commerce website owners can also employ AI to predict searches when users start typing on a website search bar.

AI Keyword and Topic Idea Generation

Keyword research is the first step in content creation. While you may know what your target audience is searching for, you cannot be as precise as AI. AI keyword research tools spot patterns in large datasets to provide the most relevant keywords based on topic and competition, ensuring you create content around keywords that give you the highest chance of ranking in the SERP.

Besides keyword generation, AI-based keyword research tools offer insights on the topics that are more likely to rank based on what your top-ranking competitors are ranking for.

AI for Content Creation

Marketing and content go hand in hand. While ChatGPT is the latest entrant into the world of AI for content creation, several other tools have existed for a while now. Many AI-based tools can generate content from scratch, but they cannot match human-written content. They may sometimes make errors and produce content that sounds generic.

The best approach is to look at these tools as writing assistants that can help save time and money. You will still need to tweak the content to avoid having it flagged by Google algorithms, which can negatively affect your SEO. Some areas where AI content creation tools do a great job are creating outlines, paraphrasing content, and generating metadata.

Learn More About the Impact of AI on SEO

AI is the future of SEO. While it is not yet at the point where it can run your SEO strategy on autopilot, it is something you cannot ignore as a marketer. Reach out to the digital marketing team at BluShark Digital today to learn more about leveraging AI in your SEO strategy.