The Shark Tank

Are you looking for ways to boost your brand and online presence? Search engine optimization (or SEO) is definitely something you should invest in for your digital marketing needs. It can make your brand stand out on search engines by elevating your website’s link popularity, content relevance, and make your website easier for consumers to find. Let’s go through a few tips that can potentially take your brand to the next level in the online marketplace.

1. Utilize Popular and Relevant Keywords

It’s no secret that Google LOVES optimizing keywords through its search engine. This makes it easier for users to find the content or service they are looking for faster. For example, if a user is looking for a car accident lawyer in Miami, Florida, they will probably type in “Miami Car Accident Lawyer” or “Best Car Accident Attorney in Miami.” You want to make sure that your website is targeting keywords with a high search volume that include your brand’s location and services.

2. Create Attractive Titles for Your Content

Creating catchy titles for your website is not as complex as you may think! Think about the types of titles that usually catch your eye online when you’re searching for something. They may include elements like:

• Asking a question
• Lists
• Explaining how to do something

Titles that include these elements tend to do well because they are more likely to have keywords that users are typing directly into the search bar!

3. Be Consistent in Content Making 

This tip to boosting your brand online is one of the oldest tricks in the digital marketing book, and that’s because it makes a huge difference. Pushing out content such as blogs, articles, and videos consistently on your website gives your brand more credibility. It shows users that you have a consistent schedule that they can rely on, which could result in them coming back regularly to look for the latest material on your site. Just try not to overlap too much new content on the same day, since that could potentially overwhelm users.

4. Include Your Relevant Videos in Your Blogs/Articles

Don’t be afraid to tap into your user’s other senses! Sometimes users don’t just want content they can read, but content they can see and hear. If you already create videos as a part of your digital marketing strategy, include them on related blogs, articles, or pages on your website. This gives the user more options on how they want to absorb your content, which makes them more satisfied. Plus, it can increase time on page, which Google loves to see.

5. Remember That Not Everything Has to Be “Google Friendly”

Keeping up with the latest SEO is very important for any online brand, but you might be wondering, “Do I always have to keep up with the trends?” The answer is no! Keep in mind that your brand is just that: yours. It’s definitely possible to strike a balance between what will increase your Google rankings and creating the type of content that you want to make. You may find that there are niche online users that value your authenticity in comparison to regular clickbait that’s out there. Don’t be afraid to put out content you are passionate about for your brand.