With tools like ChatGPT and Google’s AI Overviews now summarizing answers without always linking to original sources, traditional SEO is undergoing rapid evolution. Law firms are seeing fewer direct clicks, more brand mentions, and a shift in how digital authority...

OpenAI has quietly entered the browser market with ChatGPT Atlas, its first-ever web browser, currently available for Mac users. But what’s grabbing the legal industry's attention isn’t just that it exists - it’s that this AI-powered browser appears to use...

Google has officially launched AI Max for Search into global beta, a move that could significantly impact how law firms approach digital advertising. This advanced, AI-powered tool is designed to simplify campaign optimization through automated testing, enhanced customization, and intelligent...

The rise of generative AI tools like ChatGPT, Gemini, and Perplexity has introduced significant shifts in how users find and consume information. While these platforms are increasingly used for summarizing content and speeding up research, traditional search engines, especially Google,...

The landscape of digital visibility is shifting rapidly. Over the past month, ChatGPT’s referral traffic to websites has dropped by 52%, a trend that’s caught the attention of industry experts. However, the decline primarily affects top-of-funnel, informational traffic, meaning the...

AI is taking the world by storm. Chatbots are generating content at speeds that once seemed impossible, and algorithms are revolutionizing how information is delivered. With all this buzz, many law firms might be wondering: Will AI replace the need...

In the world of AI-driven search, credibility is paramount. Gone are the days when keyword tactics could manipulate rankings. Today, search engines reward brands that demonstrate authority and trustworthiness. When your law firm is featured across credible, respected sites, AI...

AI search traffic is rapidly growing, but there's an unexpected trend that marketers are overlooking—90% of AI search referrals come from desktop devices. This is particularly surprising given that mobile dominates overall web traffic. This shift indicates a significant gap...

Google has recently rolled out an important update to its Search Console documentation—AI Mode traffic is now fully integrated into your Performance report metrics. This means clicks, impressions, and rankings from AI-powered search results are now merged with your standard...

Three weeks after its initial announcement at Google I/O, AI Mode is now live for all users in the U.S. This update is more than just a superficial change; it significantly transforms the way Google processes queries. Instead of simply...