The Shark Tank

When it comes to writing, introductions seem to get the most attention. They lead readers into a topic and help them decide if they’re going to stay on your site or click away. However, conclusions are just as important. If not done right, the readers who cared to reach the end of your article may leave underwhelmed and never come back. Below are 14 engaging ways you can end your next blog post and ensure people will come back wanting more.

1. Address Multiple Points

When writing a conclusion, addressing more than one point can help bring the entire piece together. Input some final words on topic and mention one more keyword. Follow this up with a call to action to a product or service, and finally pose a question or give the reader some food for thought to motivate them to comment or share the post. Following this classic structure keeps the reader engaged and leaves them with something to think about.

2. Prioritize One Call to Action

A useful way to think about your blog is as a landing page. Overloading readers with more than one call to action can be confusing for them. They may be interested, but end up choosing a lower priority CTA than what you actually wanted to emphasize. Focus on one CTA to get the most out of your reader.

3. Add a Keyword

Mentioning a keyword can sometimes be difficult if it doesn’t fit in the body of your article. However, the conclusion may be the place to get that important keyword in.

4. Make it a Summary

When you’re stuck on how to end your next blog post, try making a summary. Summarizing your blog is a tried and true tactic when writing a conclusion. It reminds the reader about the points discussed in a quick and manageable way that’s easy for them to remember.

5. Bring Emotion

Blog posts are meant for humans, not robots. So when writing your ending, bring in some emotion. Include words that stir the feelings you want your readers to have when they’re finished. Other ways to bring emotion are giving readers a way to connect with you and your platform.

6. Sell Subtly

If you weren’t able to do so in the body of your blog, subtly bring up the product or service at the end. If applicable, try linking them to informational articles instead of a sell page. This gives readers the opportunity to look into what you’re selling without feeling pushed.

7. Promote Obviously

Promotion doesn’t always have to be subtle. If the indirect approach isn’t for you, try making your offer stand out with an attention grabbing CTA.

8. Give Away Something

It’s important to keep your readers motivated. A great way of doing this is giving them something relevant to the article topic. Examples of this could be access to a handout, template, video, or testimonial.

9. Keep Them Reading

When a reader reaches your conclusion, you know that they’re interested in the topic. When writing your conclusion keep in mind other topics that you can send your reader to. This tactic keeps readers on your page longer. Try this by suggesting other articles, posts, podcasts, or other content that will keep them engaged on your site.

10. Adapt to the Content Type

In content, there is no one size fits all. If you have different types of blogs or content, then changing your conclusion to be consistent with that type is best. Case studies can be ended by highlighting how people can get in touch with you or find out more about the solutions you discussed. Technical topics benefit from redirecting readers to other similar topics to learn more about. Research based articles can be concluded by explaining methodology, citing sources, or recognizing contributors.

11. Build a Community

Building a community is a great way to keep people coming back for more content. Make your readers feel part of something by inviting them to join your community through social media or other channels. Give them a sneak peek into what your community looks like and why they should be there.

12. Get People to Think

The best conclusions are the ones that keep readers thinking long after they’ve read your blog. Asking your readers to reflect encourages them to keep thinking about and remembering your content. Whether it’s with a question or an impactful statement, make sure your readers ponder what you’ve discussed.

13. Touch on Ranking Factors

Blogs are another way to work on your Google rankings by utilizing your readers. Comments count as page content, so lead your readers to the content section with sentences like, “Ask a question and drop your thoughts below.” or, “let us know in the comments below.” Prompting readers to bookmark your article can be helpful for rankings as well.

14. End with an FAQ

Concluding your blog with a frequently asked questions section is a great way to fit in some more keywords. Not only is it a place for keywords, it answers everybody’s questions and may spur them to think of some more to ask in your comments section.

Finding ways to incorporate some of these tips into your blog articles can help you say things that you couldn’t in the body of your post. Customize your conclusions to best fit the purpose of your article and the purpose of your readers and you’ll be good to go.