Google Pushes Universal Analytics 360 Sunset to 2024

09 Jan, 2023 Google Features, Google News

Google Analytics is a web service offered by Google to track and report traffic insights and measurements from your websites or apps. It has officially announced it will be extending the transition from Universal Analytics 360 to Google Analytics 4 (GA4) on July 1, 2024.

What Does Google Analytics 4 Bring?

According to Google, GA4 will collect website and app data to improve customer experience. The data will focus on events instead of session-based, which can provide a better understanding of what’s attracting your customers and high-trafficked events. The types of events that will be measured include Automatically collected events and Enhanced measurement events. You can also implement Recommended and Custom events with a few extra setups from your end. GA4 will also offer less complex model guidance and direct integration into platforms that can drive actions on your website or app. Lastly, improved privacy control, including cookie-less measurements and the behavior and conversation section.

New Features Launch to GA4 in 2023

The setup assistant will set up a GA4 property for you if you haven’t done so by early 2023. Until July 1, 2023, Universal Analytics 360 can still be used to collect data and perform.

This transition can start anytime you are ready from now to the July deadline. The earlier you switch, the more historical data will be stored in GA4, which means fewer data to carry over from Universal Analytics 360.

This extension will allow businesses more time for this change and a smoother process. On the other hand, Google will also have more time to improve and enhance the platform. Read here to compare what metrics will be measured differently.

Check What Property You are Using

  • If your property was created before October 14, 2020, you are likely using Universal Analytics 360.
  • If your property was created after October 14, 2020, you are likely using GA4, and no action is required for your property.

Get Familiar with GA4 by Calling Blushark Today

Google is constantly changing. By connecting with Blushark Digital, we are committed to staying up-to-date on the latest Google Functionality and helping your business expand your practice and goals with our experienced team. To learn more, contact us today.