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Search Engine Optimization (SEO) is an important part of digital marketing as it enables business to gain better visibility and increase webpage traffic. There are many components of SEO that users can take advantage of to create new opportunities and grow.

The digital marketing field is continuously evolving as tools and strategies that were once efficient quickly become obsolete. It is true that you must be adaptable and find new processes but that is not the case with SEO. This tool is one that will scale with upcoming changes in the industry and remain relevant for years to come.

Arguments For The Demise Of SEO

One of the main arguments about why people feel that SEO is “dead” or will be eliminated in the future is because search engines like Google have made their algorithms a lot more complex over the years. This is done so that search engine result pages only show the most relevant and credible sources when a search is conducted. This change, alongside a crackdown on unethical ranking techniques, means that SEO strategies must be altered to keep up.

Another point users make is about the extreme popularity of social media channels. The belief is that search engines will begin to lose relevancy over time as users conduct searches on social media for information and products. It is also believed that as search engines become more competitive, SEO will lose its value and not deliver meaningful results.

Why SEO Is Future-Proof

The arguments made by users contain some aspect of truth but SEO as a whole will still be relevant and used in the future. This is not to say that SEO will not have to adapt to these changes because it does. The point is that current techniques have laid the foundation for new perspectives and strategies to be easily created. Users must also understand the components of SEO and what it is used for so appropriate expectations can be maintained.

An example of this is not simply filling content with keywords to rank, but to realize that the quality of the actual content now takes a bigger role. This is even more true after recent algorithm updates. Previous SEO techniques can be tweaked to address this change and continue providing benefits without starting from nothing. There will be a need for SEO practices as long as people continue to use the internet and search engines to explore and receive their information.