The Potential Impact of Web 3.0 on SEO and Google

07 Jul, 2023 Technical

Curious about what the next phase of the Internet will look like? While still in development, Web 3.0 is shaping up to transform the Internet as we know it.

What is Web 3.0?

Also known as the semantic web, Web 3.0 is a decentralized web that relies on blockchain technology to operate. Decentralized means that no single provider or authority governs the technology and what can happen while using it, and blockchain technology is a distributed database that makes Web 3.0 decentralized. There are several unique advantages to Web 3.0 that the traditional Internet does not offer:

  • Control – Users will have more control over their online identity and personal transactions.
  • Transparency – Users will be able to see more information about how transactions occur and how decisions are made.
  • Privacy – Because Web 3.0 is a decentralized platform with no single authority overseeing it, users will have more privacy.
  • Resilience – No central authority means a lot more efficiency so that the platform can deliver results.
  • Cryptocurrency – Blockchain-based technologies like cryptocurrency and non-fungible tokens (NFTs) could be the new means of conducting transactions for goods and services.
  • New technologies – Web 3.0 could foster collaborations with new and innovative technologies like artificial intelligence and the metaverse.

Web 3.0’s Potential Impact on SEO

The implications Web 3.0 will have on search engine optimization, specifically search engine rankings and website visibility, is still unknown.

One potential challenge involves Web 3.0’s website domains and the fact that they may look slightly different than they do on traditional Internet search engines. Consequently, Google’s search crawlers—bots that audit content on websites so that they show up on Google—may struggle to accurately do this because of the unfamiliar structure of Web 3.0 domains.

Learn More About Web 3.0

Yes, Web 3.0 is definitely still in the works, making it a little ambiguous as to what it will become. However, as expressed in this article, Web 3.0 offers exciting possibilities for the Internet to evolve.

If you are looking for a digital marketing agency that is well-versed in all things SEO, contact us at BluShark Digital. We can evaluate your business’s website and guide you through next steps to improve it.