What is Technical SEO?

17 Jan, 2023 Technical

SEO is the process of improving your website to increase its visibility in a search engine when people look for products or services related to your company. It’s comprised of on-page SEO (page and content optimization), off-page SEO (website promotion), and technical SEO. Technical SEO, in short, is optimizing your site to help search engines understand what your site is about.

How Websites Work

Why is knowing how a website works important for SEOs? The webpage assembly process can affect the speed of page loading times, which is one of Google’s ranking factors. The first step to launching a website is purchasing a domain name and ensuring the domain is liked to an IP address. A domain name system(DNS) links plain-text site names with machine-readable numbers in the form of an IP address.

As for how a website appears in your browser, it starts with people requesting a website by typing a domain name into a browser. Then that browser requests to join the server for the page. The browser then assembles the web page. This is done by the browser organizing the website resources, and it creates a Document Object Model (DOM). To see what a DOM looks like, a user can right-click and click “inspect element” on any site’s page. After all the necessary code is downloaded, the website will appear in the browser.

How Search Engines Interprets Websites

The three most common coding languages used to construct web pages are HTML for what a website says, CSS for how it looks, and JavaScript for how it behaves. One challenge for web developers when writing code for a website is balancing the JavaScript with the site’s SEO goals. Javascript is great for creating various functionality on a web page, but it can have severe ramifications for your SEO. Using Google Search Console’s URL Inspection tool can help developers make sure they strike a good balance between the code used and the SEO of the website.

The primary way in which a search engine understands a website is through schema markup. Schema is a way to label your content so that search engines can understand the page elements better. Schema can be checked using Schema Markup Validator or other tools to make sure the correct settings are being used based on the type of site and specific page being optimized.

User Interaction with Websites

The goal of search engines is to deliver relevant information to users so the user continues to use the search engine for future inquiries. That is why SEO is vital for companies trying to gain business.

In 2015, Google added an update to its algorithm that promoted mobile-friendly pages over non-friendly pages. When creating a new site, be sure that you make it a responsive design for both mobile and non-mobile.

Where Do You Start?

SEO can be confusing, but it’s not impossible to master with time and practice. If you don’t have the time or desire to become an SEO expert on your own, hiring a digital marketing firm can be a reliable way to get the results you’re looking for. For more help on website development and SEO, contact BluShark Digital for a consultation. Let us help the world see you.