Google has recently rolled out an important update to its Search Console documentation—AI Mode traffic is now fully integrated into your Performance report metrics. This means clicks, impressions, and rankings from AI-powered search results are now merged with your standard...

There was a time when securing the top organic spot on Google felt like a major victory for law firms investing in digital marketing. But the search landscape is changing fast. Since the AI boom began in late 2022, Google...

The digital landscape has changed dramatically in just the past year. Since AI tools like ChatGPT burst onto the scene in 2022, traditional search behavior has been upended—and legal marketing strategies are being forced to evolve. Google has responded by...

Google has issued a significant update to its Search Quality Raters Guidelines—and it sends a clear message to law firms and legal marketers: authenticity matters more than ever. The latest changes specifically target misleading content and fake representations of expertise,...

Competition is everywhere, no matter what industry you are in. Standing out in a crowded market is challenging, and you want your company to be the one that people remember. This includes a combination of strategy, authenticity, consistency, and how...

Search engines like Google rely on complex algorithms to determine which content appears at the top for nearly any search query imaginable. Search Engine Results Page (SERP) rankings are directly influenced by the strength and execution of your SEO strategy....

In a recent update shared via Google Search Central’s YouTube channel, Google’s Martin Splitt emphasized a critical ranking factor that continues to evolve: user engagement. The takeaway is clear—if a web page fails to engage users effectively, it risks being...

Google AI’s model has raised concerns with organic and paid click-through rates (CTRs). Recent analysis shows that both have been on the decline, however, paid CTRs have continued to fall regardless of the threat of AI Overview’s generative descriptions. A...

There are a lot of factors you need to consider when creating a website, and choosing the right domain name is one of the most important ones. Your domain represents your brand, shows the services you offer, and helps establish...

Google is on the brink of a major change coming to its digital ads and search engine. The rapid development of Google's AI technology may transform the way consumers and businesses connect. Google identified three areas for this AI shift:...