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The legal industry is embracing the power of digital marketing, and SEO is emerging as a critical tool for law firms aiming to enhance their online presence. Recognizing this trend, the inaugural Legal SEO Conference will take place on December 6, 2024, at Miami’s InterContinental Hotel.

Designed specifically for legal professionals, this one-day event will provide actionable insights to help attendees outpace their competitors and attract more signed cases.

What Makes This Event Unique?

• Tailored Content from Leading Experts: The Legal SEO Conference brings together 10 of the most respected voices in the SEO and legal marketing fields. These experts will present sessions specifically addressing the challenges and opportunities of SEO for law firms. Highlights include:
• Networking Aboard a Yacht: Attendees will have the chance to network with peers and industry leaders during an exclusive yacht event, offering a unique and engaging setting for building professional connections.
• Comprehensive SEO Training in a Single Day: This full-day conference will cover everything lawyers and legal marketers need to know to improve their search rankings, drive organic traffic, and increase signed cases. Participants will leave with practical strategies they can implement immediately to gain a competitive edge.

WASHINGTON – It could be the Uber of legal services. The DoNotPay app has recently expanded to add a feature that will allow you sue a person or company with just a click of a button.

The new feature launched last Wednesday and it has already been downloaded 25,000 times. The best part is it’s completely free and it can actually win in court.

The app was created by Joshua Browder, a 21-year-old Stanford University student who is currently studying computer science. Browder created the app to help him and others fight expensive traffic tickets, but he eventually expanded it to help people reverse bank fees and get refunds on airline tickets whose price dropped after they were purchased.

He has even helped victims of the Equifax data breach successfully sue and recoup damages after their personal information was leaked.

At this year’s Practice 360° conference, held virtually on July 15, numerous speakers focused on tips and resources for attorneys to grow the size and profitability of their legal practices post-pandemic.

In the session “Max Growth Live: Practice Management, Marketing, and Beyond,” moderator Daniel Mills of the D.C. Bar Practice Management Advisory Service engaged panelists Jay Ruane of FirmFlex and Seth Price of Price Benowitz LLP in a discussion about driving growth as the economy recovers. The session looked at the use of both systems and marketing to create an efficient and profitable business.

Price, who is also CEO of BluShark Digital, called the pandemic a “fire drill” that effectively tested law firms’ adaptability and resilience. He and Ruane went on to describe how systematizing processes on the one hand and engaging in an ongoing process of experimentation and adaptation on the other can capture value for firms.

“We encourage each team member to share any new and creative ideas they come up with, spurred by their outside research and reverse engineering.”

For attorneys and law firms, SEO is a crucial strategy that can attract new clients online. Your potential clients are likely using search engines to find law firms, so neglecting SEO means you could be losing business.

In light of the foregoing, we’re thrilled to present BluShark Digital LLC — a digital marketing agency focused on the legal sector but that recently started expanding into other sectors including architecture, non-profits, and the medical field.

The company was incorporated in 2016 and is headquartered in Washington, D.C.

As the founder of both a successful, 40-lawyer law firm and a thriving digital marketing business, Seth Price has helped his own firm and many others grow effectively thanks to strong marketing techniques. In this episode, Seth and Jack Newton engage in a thorough discussion of law firm marketing practices, including valuable advice for digital marketing and SEO in the legal context.

Specific discussion points include:

• How COVID-19 has affected law firms—and law firm marketing
• The importance of digital marketing, specifically related to client intake

A law firm representing a student who was shot in the head at Heritage High School in 2021 has sent a notice of claim to Newport News Public Schools and other entities, asserting they failed in their duties to keep students safe.

Cecil Outlaw Jr., who was then 17, was one of two students shot when 15-year-old Jacari Taylor pulled a gun from his waistband and fired in a crowded hallway on Sept. 20, 2021, according to court documents filed in Taylor’s criminal case.

The notice of claim, filed early last year by the Washington law firm Price Benowitz, contends the school division and several other entities failed to ensure Taylor did not bring a gun to school that day.