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Google reviews have become one of the most influential tools for any local business. A single review can either change potential clients' perceptions of your firm or alter how it appears in search results. But recently, numerous business owners have...

Local search is changing at a breakneck speed, and businesses are only just starting to notice. What worked two years ago, such as ranking high, gathering reviews, and posting regularly, isn't as impactful as it once was. You can still...

Search rankings are shifting again, and many businesses are already seeing changes in their organic traffic. Now Google’s December 2025 core update marks the third major algorithm update of the year and represents the fourth officially confirmed change overall. This...

Google continues to evolve its AI-powered search experience, and the latest update may significantly shift how users interact with content on mobile devices. In a recent announcement, Robby Stein from Google confirmed that they’re expanding a feature that lets mobile...

Search is evolving. With the rise of AI-generated responses in Google AI Overviews, ChatGPT, Bing Copilot, and other platforms, traditional SEO is no longer the sole strategy for visibility. Enter Generative Engine Optimization (GEO)—an emerging discipline built on classic SEO...

Google is rolling out new Google Maps features designed to give users more localized, real-time insights about nearby businesses, and potentially including professional services like law firms. These updates aim to improve how users discover, evaluate, and engage with local...

For over a decade, Google’s John Mueller has emphasized one simple but powerful piece of SEO advice: consistency is key. In 2025, he reinforced this again, posting on Bluesky: “Consistency is the biggest technical SEO factor.” While it may sound...

Google has launched its latest AI model, Gemini 3, directly into Search’s AI Mode, the first time a Gemini model has been available in Search on its release day. This major update is set to reshape how legal content is...

With tools like ChatGPT and Google’s AI Overviews now summarizing answers without always linking to original sources, traditional SEO is undergoing rapid evolution. Law firms are seeing fewer direct clicks, more brand mentions, and a shift in how digital authority...

Google is testing a new time-saving feature in Google Business Profile (GBP) that could be especially useful for law firms with multiple office locations. The feature allows managers to share the same update across several profiles from a single interface,...