Our Blog

Google has officially rolled out a major change to how users interact with AI-generated results, which could have significant implications for law firms that rely on organic search traffic. The tech giant now launches users directly into “AI Mode” when...

For law firms, online reviews play a critical role in shaping client trust and search visibility, but as more people turn to the internet to share their experiences, especially regarding sensitive legal matters, questions often arise about privacy. Can clients...

Until now, ChatGPT has been known as an ad-free tool focused on clarity, accuracy, and user-centric design. But OpenAI has recently begun testing advertisements within ChatGPT for some U.S.-based users, introducing a new dynamic to how AI tools may influence...

Google reviews have become one of the most influential tools for any local business. A single review can either change potential clients' perceptions of your firm or alter how it appears in search results. But recently, numerous business owners have...

BluShark Digital will continue to operate under the BluShark brand, maintaining continuity across its leadership and client delivery teams. Herringbone Digital today announced the acquisition of BluShark Digital, a leading legal marketing and local search agency headquartered in Washington, D.C., built to...

Local search is changing at a breakneck speed, and businesses are only just starting to notice. What worked two years ago, such as ranking high, gathering reviews, and posting regularly, isn't as impactful as it once was. You can still...

Search rankings are shifting again, and many businesses are already seeing changes in their organic traffic. Now Google’s December 2025 core update marks the third major algorithm update of the year and represents the fourth officially confirmed change overall. This...

Google continues to evolve its AI-powered search experience, and the latest update may significantly shift how users interact with content on mobile devices. In a recent announcement, Robby Stein from Google confirmed that they’re expanding a feature that lets mobile...

Search is evolving. With the rise of AI-generated responses in Google AI Overviews, ChatGPT, Bing Copilot, and other platforms, traditional SEO is no longer the sole strategy for visibility. Enter Generative Engine Optimization (GEO)—an emerging discipline built on classic SEO...

Google is rolling out new Google Maps features designed to give users more localized, real-time insights about nearby businesses, and potentially including professional services like law firms. These updates aim to improve how users discover, evaluate, and engage with local...