There was a time when securing the top organic spot on Google felt like a major victory for law firms investing in digital marketing. But the search landscape is changing fast. Since the AI boom began in late 2022, Google...

The digital landscape has changed dramatically in just the past year. Since AI tools like ChatGPT burst onto the scene in 2022, traditional search behavior has been upended—and legal marketing strategies are being forced to evolve. Google has responded by...

Google has issued a significant update to its Search Quality Raters Guidelines—and it sends a clear message to law firms and legal marketers: authenticity matters more than ever. The latest changes specifically target misleading content and fake representations of expertise,...

Competition is everywhere, no matter what industry you are in. Standing out in a crowded market is challenging, and you want your company to be the one that people remember. This includes a combination of strategy, authenticity, consistency, and how...

In an effort to improve the accuracy and efficiency of local business verification, Google has launched a new feature called Video Previews—a tool that allows business owners to review their verification video before submitting it. For law firms and legal...

The cost of advertising on Google is rising—and for many marketers, it’s happening faster than expected. Cost-per-click (CPC) inflation is tightening return on ad spend (ROAS), particularly for small to mid-sized advertisers operating in competitive verticals. While economic inflation plays...

Online reviews play a pivotal role in shaping consumer behavior, particularly on platforms like Google Maps, where users rely on ratings and feedback to inform their purchasing decisions. However, not all reviews are genuine. From fabricated five-star ratings to coordinated...

The digital search environment is undergoing a significant transformation. With the introduction of Google’s Search Generative Experience (SGE) and its AI Overviews, the traditional model of search engine results has been disrupted. While these AI-generated summaries are designed to streamline...

Authoritas recently did a study that found Google’s AI-generated answers change at a much greater frequency than normal organic rankings. In a time span of 2-3 months, Google’s AI Overview results changed by 70%, demonstrating the outright unpredictable nature of...

Search engines like Google rely on complex algorithms to determine which content appears at the top for nearly any search query imaginable. Search Engine Results Page (SERP) rankings are directly influenced by the strength and execution of your SEO strategy....