Essential Digital Marketing Tools That Aren’t SEO

Search engine optimization (SEO) is known for improving one’s site through a set of practices to increase website traffic from search engines. The importance of this is to rank higher on Google.

However, SEO alone is sometimes not enough for businesses to effectively reach their market. There are other marketing essential tools that can help you get in front of your audience, some of which include:

Content Marketing

We all know content is critical for SEO, but it’s also an essential component to truly engage one’s audience. Content can provide direct value to the consumer and is one of your first steps at building a trusting relationship with potential new clients. It’s important to think beyond traditional blogging and move towards other mediums like eBooks, podcasts, and videos in order to really maximize impact and reach.

Pay-Per-Click (PPC)

Pay-per-click (PPC) marketing allows a business to only pay for advertising if their ad is clicked on. Increasing search traffic to a business’s website is a common goal shared between SEO and PPC. Combining both also provides the opportunity to drive growth and improve budget efficiency.

Brand Management

The number of active users on social media continues to grow and presents strategic opportunities to engage with consumers. It provides businesses with a space to share information and promote their business across platforms like Facebook, LinkedIn, Instagram, or Twitter. Email is another form that sends messages in a customizable and personalized way that can be very useful for certain businesses. This also enables a business to engage and foster relationships with current or past consumers in a highly controlled environment.

Managing a business’s reputation can be extremely important to focus on as it contributes to that brand’s overall perception. Building a good reputation through online reviews contributes to both higher local rankings and fosters trust by showcasing positive consumer feedback. Being proactive with brand management allows a business the opportunity to control the narrative of their reputation online and ultimately gain long-lasting customers over time.

Learn More About Other Essential Digital Marketing Tools

BluShark Digital is dedicated to helping businesses maximize their online presence. Contact us today to learn more about digital marketing tools available to you and how we can best help you reach your target audience.