Google Rolls Out August 2025 Spam Update

Google has officially begun rolling out its August 2025 spam update, marking the first spam-related algorithm adjustment in eight months. This follows the June 2025 core update and is the first such update since December 2024.

What You Need to Know

The update, described by Google as a “normal spam update,” began rolling out at 12:05 p.m. on August 26 and is expected to take several weeks to fully implement. The update applies globally across all languages and locations.

Official statement from Google: “Today we released the August 2025 spam update. It may take a few weeks to complete. This is a normal spam update, and it will roll out for all languages and locations. We’ll post on the Google Search Status Dashboard when the rollout is done.”

Context and Previous Updates

This is the first announced algorithm change since the June 2025 core update, and the first spam-focused update since December 2024. That previous update, which ran from December 19 to December 26, was notably more volatile than the June 2024 spam update, which completed its rollout in under a week.

Why This Matters

Although Google hasn’t specified which types of spam this update is targeting, any fluctuations in rankings or traffic over the next few weeks could be linked to this change. As with all updates, sites engaging in manipulative or non-compliant tactics are most likely to be affected.

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