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With tools like ChatGPT and Google’s AI Overviews now summarizing answers without always linking to original sources, traditional SEO is undergoing rapid evolution. Law firms are seeing fewer direct clicks, more brand mentions, and a shift in how digital authority...

Google is testing a new time-saving feature in Google Business Profile (GBP) that could be especially useful for law firms with multiple office locations. The feature allows managers to share the same update across several profiles from a single interface,...

Google recently rolled out a major update to its voice search engine, which could significantly impact how legal information is found online. The new system, called Speech-to-Retrieval (S2R), changes the way voice queries are interpreted and ranked. Rather than converting...

OpenAI has quietly entered the browser market with ChatGPT Atlas, its first-ever web browser, currently available for Mac users. But what’s grabbing the legal industry's attention isn’t just that it exists - it’s that this AI-powered browser appears to use...

Google has officially launched AI Max for Search into global beta, a move that could significantly impact how law firms approach digital advertising. This advanced, AI-powered tool is designed to simplify campaign optimization through automated testing, enhanced customization, and intelligent...

A landmark antitrust ruling is set to reshape the future of Google’s dominance in search. While the tech giant won’t be broken up, a federal court has ruled that Google must end its exclusive contracts that made its search engine...

When using your resources to pay for and implement a Pay-Per-Click (PPC) campaign, you’d hope to see your ad featured on the search engine results page. When this is not the case, it can be very frustrating and even stressful,...

Google frequently updates its platform to improve the experience for both its users and advertisers. A recent change, which began on April 14, 2025, now allows more than one ad from the same business to appear on a single search...

The rise of generative AI tools like ChatGPT, Gemini, and Perplexity has introduced significant shifts in how users find and consume information. While these platforms are increasingly used for summarizing content and speeding up research, traditional search engines, especially Google,...

The landscape of digital visibility is shifting rapidly. Over the past month, ChatGPT’s referral traffic to websites has dropped by 52%, a trend that’s caught the attention of industry experts. However, the decline primarily affects top-of-funnel, informational traffic, meaning the...