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Ready to take your SEO to the next level? One of the most useful tools in your arsenal is Google Trends. Google Trends is a free and valuable resource for SEO and content marketers that identifies trends, researches keywords, and can help track the performance of your content. It provides meaningful insights into the behavior of your target audience by tracking the popularity and search volume of specific keywords and topics over time.

Here are five ways to use Google Trends to up your digital marketing game and stay ahead of the competition!

1. Compare Keywords for Increased Accuracy

Google Trends allows users to compare the search volume of different keywords and phrases, providing a better idea of which keywords are more popular than others. This information can be used to optimize content and ensure that you target the most effective keywords to drive traffic to your site.

2. Follow Time-Based Trends

Google Trends also allows you to track how popular a keyword or topic is over time, which can help you identify trends and predict future search behavior. It’s important to know what trends are upward long-term trends (consistently going up) or downward long-term trends (steadily moving down); this helps SEO marketers know where to focus their energy for future trends.

Short-Term Trends

While some trends may be short-lived, they can still bring massive amounts of traffic to your site. Keeping an eye on short-term trends can help you create timely and relevant content that appeals to your audience.

3. Keywords by Category

Google Trends also allows you to filter search data by categories, which refines your keyword research by providing proper context. By filtering Google Trends with the categories tab, you can find more precise information regarding the topics you’re researching for content within their appropriate context.

4. Identify Keyword Data by Geography

Google Trends also provides data on the search volume of specific keywords by geography, allowing you to identify which regions are best to outreach for website promotion and discern how your content can best target specific regions. This can help you optimize your content and target specific geographic locations with your marketing campaigns.

5. Target Search Intents With Search Types

Google Trends also allows you to filter search data by search types, such as Web Search, Image Search, News Search, Google Shopping, or YouTube Search. This can help you understand the intent behind specific searches and tailor your content accordingly.

Learn More About How We Use Google Trends

Google Trends is a powerful tool to help you stay ahead of the competition and attract more traffic to your website. BluShark Digital can help you leverage this tool and optimize your content to resonate with your target audience. Call us today to learn about how we use Google Trends for our clients. Our experienced SEO strategists are here to help!