Using SEO to Manage Online Reputation
The internet can be a great tool for spreading knowledge, connecting with people, and promoting your business. Even though the internet is very helpful for most things, it can also hurt your online reputation if you don’t monitor and use it properly.
You might be thinking, “Why would my businesses’ reputation online even matter? What could possibly happen to affect it that much?” It could affect your business a lot more than you think!
Why Does Your Reputation Matter?
Let’s say that you don’t check on your Google Business Profile account often and a bunch of spam and illegitimate reviews are left on your page by trolls. This could damage your business tremendously! First impressions of a business online are often through its Google profile; if yours is riddled with negative comments and low star ratings, potential customers are more likely to turn away from your business.
Your online presence can dictate the trustworthiness, quality, and attractiveness of your business in the long run. It’s important to have a good SEO strategy put in place to heighten the chances of your business getting positive attention online.
Tips on How to Manage Your Reputation
Don’t be afraid to ask customers to leave positive reviews for your business on Google or your site! Customers are much more likely to become loyal to your brand once they see these types of reviews, so if someone has had a great experience with your business, encourage them to share it!
Create videos and blog content that are interesting and informative about your brand. When people come to your website, they might have more questions about your services or want more information other than the basic descriptions of it. Creating content can give consumers a look into customer experiences, answer their questions on certain topics, and get to know you and your business better.
Utilize trackers for your reviews, social media, and website analytics. The best way to find out what does work for your business is to first find out what doesn’t! Services like Google Analytics will allow you to look at trends and data that can give you a good indication of what types of content and reviews are benefiting your business the best through looking at consumer clicks and engagement.