The Shark Tank

Google’s ranking system has long been shrouded in secrecy, leaving digital marketers speculating about the factors that influence search rankings. However, a recent exploit of the Content API Warehouse has offered a rare glimpse into Google’s methodology. With over 2,000...

Google has capped off a year of significant algorithm changes with the December 2024 spam update, reinforcing its commitment to delivering high-quality search results. Following a year filled with impactful updates, including an August core update focused on user satisfaction...

Google has officially announced the completion of its December 2024 core update. The rollout, which began on December 12, concluded on December 18, taking just six days instead of the estimated two weeks. This marks another significant development in a...

The 2024 November Core Update is here, bringing significant changes to Google's search algorithm. As with previous updates, these adjustments have created a ripple effect, influencing rankings and visibility for countless websites. SEO professionals and site owners are delving into...

Google's updated site reputation abuse policy introduces changes to how first-party involvement is considered in content policing. This update helps address unfair practices like parasite SEO, where third-party content is leveraged to manipulate search rankings. By clarifying that even first-party...

On September 12, 2024, Google launched a new tool called “confidential matching” to increase data privacy and security. This is the first technique that Google has introduced in the confidential computing space, providing a new method to connect your first-party...

The world of search engine optimization (SEO) is constantly changing. With seemingly unlimited tracking tools at your disposal, it becomes increasingly tempting for both experts and beginners to optimize their websites based on numerical metrics from various SEO tools. The...

It is not uncommon for a review or two to drop off randomly. Lately, however, sites have been seeing a significant number of glowing reviews vanish weekly. And it is not just one or two businesses getting hit—this is across...

A court in August 2024 ruled that Google had illegally upheld its monopoly through exclusive deals, especially with Apple, to be the default search engine on several other devices. The ruling was soon followed by the DOJ's out-of-the-box proposals to...

Google's August 2024 core update has officially finished rolling out and has tremendously changed the landscape for website owners and SEO professionals. The update began on August 15 and finished on September 3, 2024. The 19-day process has already caused...