Google has completed the rollout of its major June 2025 core update on July 17th, taking 16 days to implement the changes across the web. The update was initially announced on June 30th, with Google describing it as a routine...

Google has recently rolled out an important update to its Search Console documentation—AI Mode traffic is now fully integrated into your Performance report metrics. This means clicks, impressions, and rankings from AI-powered search results are now merged with your standard...

There was a time when securing the top organic spot on Google felt like a major victory for law firms investing in digital marketing. But the search landscape is changing fast. Since the AI boom began in late 2022, Google...

Google has issued a significant update to its Search Quality Raters Guidelines—and it sends a clear message to law firms and legal marketers: authenticity matters more than ever. The latest changes specifically target misleading content and fake representations of expertise,...

The cost of advertising on Google is rising—and for many marketers, it’s happening faster than expected. Cost-per-click (CPC) inflation is tightening return on ad spend (ROAS), particularly for small to mid-sized advertisers operating in competitive verticals. While economic inflation plays...

Online reviews play a pivotal role in shaping consumer behavior, particularly on platforms like Google Maps, where users rely on ratings and feedback to inform their purchasing decisions. However, not all reviews are genuine. From fabricated five-star ratings to coordinated...

Authoritas recently did a study that found Google’s AI-generated answers change at a much greater frequency than normal organic rankings. In a time span of 2-3 months, Google’s AI Overview results changed by 70%, demonstrating the outright unpredictable nature of...

Google’s March 2025 Core Algorithm Update is here, marking the first major core update of the year. For site owners and digital marketers, these updates can significantly impact organic search performance, often with little warning. Unlike minor tweaks or scheduled...

Google AI’s model has raised concerns with organic and paid click-through rates (CTRs). Recent analysis shows that both have been on the decline, however, paid CTRs have continued to fall regardless of the threat of AI Overview’s generative descriptions. A...

Google recently made changes that might have affected your website’s overall performance in rankings. While your website might have been near the top of search results, there is a good chance that is not the case with these new updates....