When using your resources to pay for and implement a Pay-Per-Click (PPC) campaign, you’d hope to see your ad featured on the search engine results page. When this is not the case, it can be very frustrating and even stressful,...

Google frequently updates its platform to improve the experience for both its users and advertisers. A recent change, which began on April 14, 2025, now allows more than one ad from the same business to appear on a single search...

Google is overhauling its trust signals within Local Services Ads (LSAs). Gone are the days of multiple trust badges with inconsistent messaging. Starting October 2025, Google will consolidate these into a single, streamlined “Google Verified” badge, a move that simplifies...

The cost of advertising on Google is rising—and for many marketers, it’s happening faster than expected. Cost-per-click (CPC) inflation is tightening return on ad spend (ROAS), particularly for small to mid-sized advertisers operating in competitive verticals. While economic inflation plays...

Search Engine Optimization (SEO) is widely used by companies looking to improve their website’s visibility on search engines such as Yahoo, Bing, and Google. To make informed decisions about your SEO budget, you need to track key performance indicators (KPIs)....

Changes in weekly Google Ads spending may seem arbitrary, but they are often influenced by market dynamics or modifications to campaign budgets. According to Google's Ad Liaison, Ginny Marvin, “Weather and industry trends play a significant role.” These external factors...

A heavy dependence on advertising forms the backbone of Google's revenue model, accounting for roughly 80% of all income. This reliance pushes the giant tech company to constantly modify its advertising strategies in light of evolving market forces and user...

As digital advertising trends shift, optimizing Google Ads has become more sophisticated than ever. In 2025, successful campaigns will be about more than just achieving high ad strength scores—they’ll focus on meaningful engagement, audience relevance, and streamlined, impactful messaging. From...

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most important marketing tools when it comes to digital marketing. In fact, these strategies make up for 68% of website traffic. SEO focuses on organic search and PPC focuses...

PPC campaigns are a great way to capture leads and drive traffic to your content and website. Once you implement a PPC campaign, you should monitor its success against your goals to understand what aspects need to be improved. If...