The Shark Tank

Companies are constantly competing for Google search result spots. How does Google prioritize websites and determine search rankings? How can companies better leverage their content to increase their odds of getting noticed by Google and the speed at which they...

Google recently updated its official documentation on its different types of crawlers, including an overview of the user-triggered fetchers. Below is an overview of crawlers and the different types outlined by the new Google documentation. What is a Google Crawler?...

Curious about what the next phase of the Internet will look like? While still in development, Web 3.0 is shaping up to transform the Internet as we know it. What is Web 3.0? Also known as the semantic web, Web...

The digital landscape is constantly evolving, and one of the key players shaping it is Google. As search engine algorithms become more sophisticated, Google's approach to structured data continues to evolve. In a significant move, Google recently announced that video...

SEO strategy is multi-layered and complex, but some tools are quite simple and can make all the difference in optimizing your website. The H1 tag is one of the most important on-page factors and can be used to improve your...

Google has issued a warning to website owners and content delivery networks against using 4xx client server status errors, such as 404s and 403s, to limit Googlebot crawling. What is Googlebot? Googlebot is a program used by Google to scan...

Heading elements are an essential part of creating a well-structured webpage that is easy to read and understand. The <H1> to <H6> HTML tags are used to indicate what a section of a webpage is about, and each tag has...

When people think about how to transform their marketing performance, they typically jump to “boost my SEO,” “invest in PPC,” or other common buzzword phrases thrown around the digital marketing industry. In these discussions, people rarely think about the accessibility...

According to Google, there is no amount of non-indexed pages that can impact a website's crawl budget. But what exactly does this mean? Setting a page as non-indexed is a way for content to be excluded from search engines. Google...

A mobile-friendly website is no longer a luxury in today's world. The necessity for mobile site optimization has grown exponentially, with over 60% of internet traffic coming from mobile devices. It's no longer a want but a need from consumers....