5 Content Marketing Techniques to Grow a New Business

05 Jun, 2023 Content Optimization

For anyone starting a new business, there are many things to consider: developing the product, getting a workspace, obtaining the appropriate licenses, marketing the business, etc. The last piece of the puzzle can be daunting to anyone unfamiliar with marketing strategies, but we are here to help. Below are five easy ways to market your business online

1. Target Your Audience

A product or service will rarely appeal to every demographic and age. Determining your target audience and appealing to them with your content is crucial. For example, the potential clients for a trust and estates law firm will likely differ from those seeking a criminal defense lawyer. Creating content specifically geared toward your target audience can save money in marketing and increase your chances of gathering revenue.

One tip for determining your target audience is to look at competitors’ websites to see how they market a similar product or service. If a similar company is succeeding, its marketing strategy must be paying off.

2. Blogging

Blogging is one of the easiest ways to gather an audience and build trust with Google. One of the most important things to remember when writing a blog is to focus on the key topic and add keywords. Adding relevant keywords to a blog increases the chance that your article will appear in the search results. Another reason blogging is a great way to grow a new business is because it builds trust and authority with the reader. When a company writes blogs, it shows that they know what they are talking about, which creates trust with a new customer.

Another way to reach an audience is to offer an email subscription. At the bottom of each blog, you can add an option to subscribe for notifications for new blog posts. That way, your audience will grow and become more invested in your business.

3. Content Silos

“Content silos” may be an unfamiliar term, but chances are you’ve encountered one before. A content silo is a way to structure a website so that similar content and keywords are grouped together. For example, if you go to a clothing website, there may be a section called “shoes.” This may lead to a drop-down menu with several different shoe types. Those categories form a silo.

Silos are beneficial because a better website layout will make your blog easier to read and navigate. The more organized and polished your website is, the better impression it leaves on a customer. If you need help figuring out where to start when building a website, look into WordPress. It is a great platform to start building a company website, and there are many online tutorials on building pages and silos.

4. Use Social Media

Developing a strong social media presence is one of the easiest ways to connect with customers. Ensure you post regularly and develop a brand kit for consistent graphics and fonts. Engage with your audience by answering their questions in DMs or the comment section. Customers who feel like their voice is heard are more likely to recommend your services to their friends.

One great place to start is by opening a Canva account. This platform offers many graphic ideas and allows you to create your brand kit. It is easy to navigate and lets beginners get creative in their marketing strategy.

5. Video Marketing

Video marketing is becoming more critical and popular in the online marketplace. Whether it’s a dress, skincare treatment, or furniture, people are more willing to engage when they see a product video clip. The best thing is that it is easy to make a video; you can use your phone and upload it directly to a social media platform. Showing how a product is made or offering a behind-the-scenes look will intrigue a customer and lead to more time spent on your site.

If you can, purchase a tripod and a camera light. These accessories can make your video look more professional and will be a good investment in the long run. If you cannot afford these, use a book to prop your phone and find a well-lit area.

Get Started Today

Starting a new business can be daunting. Marketing your business online through a company website and social media can help establish your brand as trustworthy and successful. If you need help with marketing your business, BluShark Digital is here for you. Contact us today to see what we can do for you!