Google Ads Introduces Account-Level Negative Keywords

06 Mar, 2023 Paid Search

Google Ads is constantly updating its features and tools to help advertisers reach their target audiences more effectively. One of the latest updates is the introduction of account-level negative keywords, a new feature allowing advertisers to exclude traffic from all search and shopping campaigns. This feature offers greater brand safety and suitability, giving businesses more control over their advertising placements.

What Are Negative Keywords?

Before we dive into account-level negative keywords, let’s first discuss what negative keywords are. Negative keywords are words or phrases you can add to your Google Ads campaigns to prevent your ads from showing to people searching for those terms. For example, if you sell luxury watches but do not offer any watches under $500, you can add “cheap watches” as a negative keyword to exclude people who are searching for affordable watches.

Negative keywords are an essential part of any Google Ads campaign because they help ensure your ads are shown to people who are more likely to purchase. They can also help you save money by reducing irrelevant clicks.

What Are Account-Level Negative Keywords?

Account-level negative keywords are a new feature in Google Ads that allows advertisers to exclude traffic from all search and shopping campaigns in one place. This means that instead of adding negative keywords to each campaign, advertisers can now manage them at the account level, saving time and reducing the chances of human error.

For example, if you want to exclude the term “free” from all your campaigns, you can now do it in one go at the account level rather than adding it to each campaign separately. This is particularly useful for businesses with multiple campaigns, as it helps streamline the negative keyword management process.

Benefits of Account-Level Negative Keywords

Account-level negative keywords offer several benefits to advertisers, including the following.

Greater Brand Safety and Suitability

By excluding traffic from all campaigns, businesses can ensure their ads are not shown next to content that may harm their brand. This is particularly important for businesses that want to maintain a positive brand image and avoid association with controversial topics.

More Control Over Advertising Placements

Account-level negative keywords give businesses more control over where their ads are shown. By excluding specific terms irrelevant to their business, businesses can ensure that their ads are shown to the right audience, increasing the chances of conversion.

Time-Saving and Efficient

Managing negative keywords at the account level saves time and reduces the chances of human error. Advertisers no longer need to add negative keywords to each campaign separately, which can be time-consuming for businesses with multiple campaigns.

Take Advantage of Account Level Negative Keywords

Account-level negative keywords are valuable to the Google Ads platform. This feature gives advertisers more control over their advertising placements, leading to better brand safety and suitability. It also provides a more efficient way to manage negative keywords, saving time and reducing the chances of human error.

For businesses that want to optimize their websites, it’s essential to take advantage of all available tools, including Google Ads. By utilizing account-level negative keywords, businesses can ensure their ads are not shown for irrelevant or harmful searches, improving their overall advertising performance.