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AI is becoming increasingly integrated into our everyday lives and has impacted how marketers build SEO strategies. We are seeing expansions to the previously relied upon Retrieval-Augmented Generation AI model. Specifically, there is pressure to develop standard operating procedures to...

Understanding the keywords your competitors are targeting can influence your SEO strategy. Identifying keywords can help uncover opportunities to improve search engine rankings, enhance your content, and attract more traffic to your website. Integrating effective competitor keywords can help guide...

Thanks to its impressive algorithms and massive data troves, Google has been the king of search engines for ages. But things have been getting shaken up lately. The latest AI language tech is starting to give Google a run for...

Sometimes, your website’s traffic graph can look like the stock market during a wild trading day. Those spikes and dips can be stress-inducing for anyone relying on web traffic. If you own or manage a site, seeing dramatic shifts might...

Understanding SEO tactics and strategies is crucial for your website to perform. You want your content to have the highest reach, engagement, and interaction. Advanced SEO techniques can help your website achieve this. Here are five tips that you can...

Generative AI has seen a major rise in usage in almost all types of occupations, but maybe none more than in the digital marketing industry. With the introduction of generative AI search engines like Microsoft's Bing combined with ChatGPT and...

Google's August 2024 core update has officially finished rolling out and has tremendously changed the landscape for website owners and SEO professionals. The update began on August 15 and finished on September 3, 2024. The 19-day process has already caused...

Integrating SEO best practices can be a lengthy, multi-step process. From integrating keywords, building links, and writing content, the process can feel overwhelming. While it can be easy to want to stop at creating new content, it is just as...

One of Google's most recent updates to the search engine has been incorporating Artificial Intelligence (AI) into a user’s search results. This feature, known as AI Overviews, launched in the U.S. earlier this summer, and will be released globally by...

Google announced plans to roll out a new automated system for disputing leads on Local Service Ads by August 2024 in July. This new system is up and running and utilizes machine learning tech to handle disputes even better. It...