The Shark Tank

There have been some recent developments at Google that will help marketers better control Google Search results. To this end, Google released two new documents that provide guidance into these changes and what marketers can do to make the most...

Google Business Profile (GBP) has long been structured to include (1) owner, (2) manager, and (3) site manager roles, each carrying varying levels of responsibility. Now, however, that is all changing. Google has recently announced that starting October 24, 2021, the...

With limited travel during COVID-19, local search is as important as ever. To help, Google is integrating more GBP information into SERP answer boxes so that consumers can easily access up-to-date information. To help you stand out in the local...

In late November, Google began testing the addition of contextual links in featured snippets displayed on the search engine results page (SERP). After discovering the contextual links, many digital marketing experts criticized the feature due to its poor user experience...

Local Service Ads (LSAs) are a Google feature recently made available to advertisers in the legal industry. Many law firms have implemented LSAs due to their unique benefits, such as verification status and a pay-per-lead payment structure. However, since becoming...

Google Business Profile (GBP) is an important component of local search engine optimization (SEO) for lawyers and other businesses alike. For law firm SEO, maintaining a GBP profile with the proper name, address and phone number can turn clicks into clients....

Google Business Profile (GBP) reviews have long been a way for potential customers to choose which businesses to work with. Customer reviews are a good indicator of a brand’s authenticity, and they affect the domain’s authority. Reviews also fuel local search...

Google Business Profile (GBP) provides users with valuable insights into their company’s search appearance. GBP insights are user-friendly and supply business owners with worthwhile data that is easy to locate and understand. The data provided through GBP allow users to learn...

On March 20, Google notified the public that it would be disabling or limiting multiple Google Business Profile (GBP) features. Google made this decision so that it can put the health and wellbeing of its employees first. Many team members will...

Google announced last week that it will be making changes to the way we see snippets on the search engine results page (SERP). Prior to the update, it was possible for web pages in the featured snippet position to appear...