The Shark Tank

What is Click Through Rate – and Why Does it Matter?

What is Click Through Rate – and Why Does it Matter?

Click-Through Rate, sometimes called CTR, is a digital metric that measures the number of clicks an ad receives per impression. CTR is a calculation w...

June 6th Update – Google Cracks Down on Monopolizing Key Terms on the SERP

June 6th Update – Google Cracks Down on Monopolizing Key Terms on the SERP

Google search engine algorithms are constantly being updated to bring users the most relevant and authoritative information on the internet. With all ...

The Importance of Quality Scores in Google PPC and How To Improve Them

The Importance of Quality Scores in Google PPC and How To Improve Them

Paid ads are a useful tool that companies and marketers can use to drive traffic to their website. There are many components that make up how effectiv...

Follow vs Nofollow Links – What’s the Difference and Why Does it Matter?

Follow vs Nofollow Links – What’s the Difference and Why Does it Matter?

Understanding the types of backlinks and how they function is essential to carrying out a successful link building project. One of the most common way...

Reasons Why My GMB is Suspended

Reasons Why My GMB is Suspended

Google My Business is an incredible tool for organizations looking to better their online presence across Google. That being said, logging on just to ...

How to Deal with Negative Reviews on Google My Business

How to Deal with Negative Reviews on Google My Business

Google My Business (GMB) is a tool for firms to market their qualities and engage with customers. Customers often engage with a company’s GMB by lea...

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