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Non-profit organizations are increasingly using search engine optimization (SEO) due to its unique benefits. While resources are required to build and maintain rankings, SEO offers a cost-effective alternative to pay-per-click (PPC) advertising and other expensive marketing tactics. Additionally, a strong SEO strategy may produce high-quality and long-term results. While the fundamentals of SEO remain the same, there are some non-profit best practices organizations can use to increase their digital presence and reach more potential donors.

Non-Profit SEO Best Practices

One critical component of non-profit SEO is ensuring that your content contains effective keywords. An organization can use many different digital marketing tools to find keywords and phrases that match what potential donors or volunteers are searching for, including Google’s Keyword Planner or SEMrush’s Keyword Research Toolkit. Additionally, focusing on acquiring backlinks and creating a user-friendly website could improve your performance. Other common non-profit SEO tactics include:

• Use seasonal content to capitalize on events or holidays
• Coordinate social media posts with website content
• Optimize on-page SEO elements (such as title tags, meta descriptions, and headings)
• Add photos and videos to your site
• Add reviews to your website and Google Business Profile (GBP) Profile

How can Local SEO Benefit my Non-Profit?

Many non-profit organizations have successfully used local SEO to increase digital results. Targeting local geographic locations may help reach individuals seeking to give back to their community through volunteer work or donations. Additionally, building a robust GBP profile, adding company locations to Google Maps, and gaining listings in local directories can be helpful.

These tactics could help a non-profit organization obtain listings in Google’s local pack results, which often appear near the top of a Google search engine results page (SERP). These listings may also include additional information about the organization, such as a phone number or address.

Get Started with Non-Profit SEO Today

As the access to donations and other resources becomes increasingly competitive for many non-profit organizations, creating and adhering to a marketing strategy could be critical. SEO is often a beneficial strategy for non-profits due to its low cost to implement and maintain. To help reduce marketing costs, BluShark Digital offers free SEO services to non-profit organizations focused on social injustice. For more information or to schedule a consultation, contact us today.