Google Updates to Improve User Experience Through Content 

These days, there’s always a new update to learn. No matter the software, it’s a constant cycle of learning what’s new and changing. For Google, updates are all done with the same purpose: To improve user experience by focusing on the best content. Each time Google updates, they’re working to improve the neural networks of the software. In other words, they are trying to make their software machine work like the human brain. At the SMX Next 2022 Event, several updates were discussed that are coming to move towards this goal. Google Updates are all for the same fundamental purpose: to improve user experience by focusing on the best content.

What Updates are Coming to Google?

At SMX Next 2022, Google announced several search updates. These updates will improve the contextual aspect of a search. For example, someone who searches for “Jewelry for Work” will get results for what to wear to work instead of jobs in the jewelry industry.

Another update from the event was the change announced for Google Metrics system E-A-T. E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is a core piece of Google metrics. The new version, E-E-A-T, includes Experience as a part of the metrics. Adding this piece into the metrics puzzle helps to indicate content that is not only high-quality, but content where the creator has first-hand experience with the topic itself.

What’s Next for Google?

With every update to their software, there is one clear goal in mind for Google: to see helpful and expert content written by humans on their platform. Google is continuing to make an active move towards making search more visual, enhancing the ability to search by voice, specifically with the use of long-tail keywords, and being able to search with images or a combination of images and text. The experts at BluShark Digital are committed to staying up to date on the ever-changing digital landscape and trends within it. Don’t hesitate to contact us if you have questions or need help improving your company’s digital marketing efforts.