How Do I Know if My SEO Competition is High?
Whether you are starting up a new website, blog, or brand, it is crucial to understand your competition. This is even more important if you try optimizing your business using SEO tactics. This is because the more competition you have, the more saturated your market is. Highly saturated and competitive markets mean more resources and time are needed to have SEO tactics render effective.
Know What Your Audience Wants
A common mistake in finding your competition is searching for the wrong phrases. Oftentimes, especially if your practice is very technical, there are misconceptions about what your audience is searching for. To find what is in demand in your niche, answerthepublic.com is a fantastic resource.
Through answer the public, you can find the most common questions that are asked relating to your topic. For example, you can type in “SEO” and find the top questions, prepositions, comparisons, and related questions on the internet. This will give you a good idea of what to search to find competitors and can also be used as a helpful tool to analyze if your own website is matching up with what the public has been searching.
Identify Your Competitors
The first step to figuring out your competition is to do some background research on your competitors. There are many ways to accomplish but one approach is to search related keywords to your niche, which should tell you your largest competitors since they will show up at the top of your search results. To find mid-sized competitors, you can go to websites such as “SimilarWeb” to find competitors similar to your website.
Once you have established your list of competitors, you can drill down on how good their SEO is. You can find this by tracking their organic keywords, organic monthly traffic, domain score, bounce rate, and number of backlinks. Tools like Google Analytics and AHRefs will be your best friends during this process.
Maximizing Your SEO Potential
Being aware of and understanding your competition is an important part of any effective SEO strategy. Hiring an agency that works on increasing your SEO could be a great solution if you want to focus on your business and not worry about the marketing aspects. At BluShark Digital, we specialize in using SEO tactics to help bring traffic to your website and brand. To learn more, view our website!