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Google Business Profile Overview

Google Business Profile (GBP) provides users with valuable insights into their company’s search appearance. GBP insights are user-friendly and supply business owners with worthwhile data that is easy to locate and understand. The data provided through GBP allow users to learn...
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Google Business Profile Features Taking a Timeout in Response to COVID-19

On March 20, Google notified the public that it would be disabling or limiting multiple Google Business Profile (GBP) features. Google made this decision so that it can put the health and wellbeing of its employees first. Many team members will...
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Google Makes Big Changes to Featured Snippet Search Results

Google announced last week that it will be making changes to the way we see snippets on the search engine results page (SERP). Prior to the update, it was possible for web pages in the featured snippet position to appear...
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Augmented Reality in Google Maps: Implications for Local SEO

In February, select individuals were able to try out a new augmented reality (AR) feature that Google hopes to implement in Google Maps. With a technique called ‘global localization’, Google Maps will soon offer the ability to point your phone’s...
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