The Shark Tank

If your business uses Google Ads to tailor the search experience to your potential customers, you may have heard of Google Local Service Ads, a tool that can be integrated into your SEM strategy to directly target customers. As part...

When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? Both PPC and SEO are crucial to a successful digital marketing strategy, but how each...

Google Screened is a local service ads (LSAs) feature that allows a business listing to be displayed along with a verification badge above local-pack and organic listings. Originally implemented to reduce low-quality or scam business listings, the feature allows customers...

In the current landscape dominated by COVID-19 and social change, many digital marketing firms are taking a closer look at the types of platforms they utilize. One of the latest shifts comes as many businesses choose to pause their advertisements...

When looking at a search engine results page (SERP), many Google users look at the three-pack to find information about local businesses related to their search. The three-pack, also called the local-pack or map-pack, highlights important information about a business....

Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of  Google’s $314 million stimulus program. These Ads credits are meant to help businesses during the COVID-19 pandemic re-engage with their customers. The amounts...

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (PPC) strategies. While both methods have beneficial qualities on their own, a combined SEO and PPC approach can...

Local Service Ads (LSAs) on Google are now being integrated for Immigration and Trust & Estate Lawyers in the Houston and San Diego areas. They had been in the works for some time, but are now officially allowed for law...

Click-Through Rate, sometimes called CTR, is a digital metric that measures the number of clicks an ad receives per impression. CTR is a calculation where the number of clicks you have is divided by the number of impressions your campaign...

Paid ads are a useful tool that companies and marketers can use to drive traffic to their website. There are many components that make up how effective and successful your pay-per-click campaign will be, with one of them being Quality...