The Shark Tank

The customer's awareness stage is the most important part of the buying process. Before making any purchase, customers must know they need to buy something and in order to purchase that something from a specific brand, buyers must first be...

In 2020, Google announced their new Google Ad image extensions to create more visually appealing and engaging Search, Shopping, and Display ads. As of May 2021, these ad extensions are available globally. These new Google Ad image extensions allow businesses...

In 2019, Google discarded more than 51 million sensationalist advertisements and said, "We are committed to creating a high-quality experience for our users, where the promotion is clear from the ad itself." Google Ads’ new policy is prohibiting the use...

If your business uses Google Ads to tailor the search experience to your potential customers, you may have heard of Google Local Service Ads, a tool that can be integrated into your SEM strategy to directly target customers. As part...

When trying to create a digital marketing strategy, many people ask: how do I allocate a budget between pay per click or search engine optimization? Both PPC and SEO are crucial to a successful digital marketing strategy, but how each...

Google Screened is a local service ads (LSAs) feature that allows a business listing to be displayed along with a verification badge above local-pack and organic listings. Originally implemented to reduce low-quality or scam business listings, the feature allows customers...

In the current landscape dominated by COVID-19 and social change, many digital marketing firms are taking a closer look at the types of platforms they utilize. One of the latest shifts comes as many businesses choose to pause their advertisements...

When looking at a search engine results page (SERP), many Google users look at the three-pack to find information about local businesses related to their search. The three-pack, also called the local-pack or map-pack, highlights important information about a business....

Small and medium-sized businesses (SMBs) are beginning to see their Google Ads accounts credited as part of  Google’s $314 million stimulus program. These Ads credits are meant to help businesses during the COVID-19 pandemic re-engage with their customers. The amounts...

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (PPC) strategies. While both methods have beneficial qualities on their own, a combined SEO and PPC approach can...