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The Importance of Keywords

Maintaining a robust online presence is essential for companies that want to do well in today's world. Google Ads is an excellent service that allows your company to target specific keywords and locations while also allowing you to exclude negative...
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What You Should Know About the Local Ads Coming to Service Industries

As Google adapts to allow for better integration and more interaction on the Search Engine Results Page (SERP), marketers are finding themselves trying to create new and effective search engine marketing (SEM) strategies, while also trying to stay competitive in...
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Up Your Pay-Per-Click Game with These Tools

Using paid ads and sponsored posts can be an extremely useful tool to drive traffic to your website. However, pay-per-click strategies can be especially costly if they are not executed in a logical and effective manner. The following are some...
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