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How a Combined SEO and PPC Approach Can Improve Digital Performance

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (PPC) strategies. While both methods have beneficial qualities on their own, a combined SEO and PPC approach can...
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Local Service Ads Allowed for Immigration and Trust & Estate Lawyers in Houston and San Diego Areas

Local Service Ads (LSAs) on Google are now being integrated for Immigration and Trust & Estate Lawyers in the Houston and San Diego areas. They had been in the works for some time, but are now officially allowed for law...
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What is Click Through Rate – and Why Does it Matter?

Click-Through Rate, sometimes called CTR, is a digital metric that measures the number of clicks an ad receives per impression. CTR is a calculation where the number of clicks you have is divided by the number of impressions your campaign...
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The Importance of Quality Scores in Google PPC and How To Improve Them

Paid ads are a useful tool that companies and marketers can use to drive traffic to their website. There are many components that make up how effective and successful your pay-per-click campaign will be, with one of them being Quality...
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The Importance of Keywords

Maintaining a robust online presence is essential for companies that want to do well in today's world. Google Ads is an excellent service that allows your company to target specific keywords and locations while also allowing you to exclude negative...
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What You Should Know About the Local Ads Coming to Service Industries

As Google adapts to allow for better integration and more interaction on the Search Engine Results Page (SERP), marketers are finding themselves trying to create new and effective search engine marketing (SEM) strategies, while also trying to stay competitive in...
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Up Your Pay-Per-Click Game with These Tools

Using paid ads and sponsored posts can be an extremely useful tool to drive traffic to your website. However, pay-per-click strategies can be especially costly if they are not executed in a logical and effective manner. The following are some...
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