The Shark Tank

With the rapid advancements in artificial intelligence (AI), a new question in the digital marketing sphere is posed: Is AI threatening my current SEO strategy? It’s a valid concern, as the rise of new technology often breeds fear and confusion, and the latest AI developments are the closest thing to computers outsmarting the human brain we’ve seen. However, as impressive as the emergence of new AI systems like ChatGPT are, they cannot and will not replace expert SEO strategy. Rather, SEO experts use these systems as content creation tools to perfect their digital marketing strategy.

Smarter Keyword Research

One important part of implementing a powerful SEO strategy is ensuring businesses use the best keywords in their content. AI-powered tools like ChatGPT can help businesses identify keywords and topics relevant to their target audience faster and more accurately than ever. AI algorithms can analyze large amounts of data and identify patterns in user search questions to determine the keywords that are most likely to drive traffic to a website.

SEO strategists can even ask ChatGPT to create a curated list of keywords organized by sentiment or create a semantic analysis to group words together. This allows businesses to optimize their content for the keywords that are most relevant to their audience and increase their visibility in search engine results.

Save Us Time So That We Can Save You Time

AI will also benefit SEO strategists by saving us time on small tasks so that we can focus on other important areas of digital marketing to help your business grow. AI can be used to analyze a website’s content and identify areas where improvements can be made for better SEO performance. This includes quickly identifying opportunities for internal linking, suggesting changes to title tags and meta descriptions, and identifying areas where additional content is needed.

Manually performing these tasks are time-consuming and tedious, so the faster they’re done, the more efficiently we can help businesses reach their target audiences. AI can also be used to analyze a website’s link profile, identify link-building opportunities, and alert users to any toxic or spammy links that may harm your SEO efforts.

Humans Have One Advantage That AI Will Never Have

In many regards, AI enables more efficient and accurate results, but one integral aspect of digital marketing remains missing: AI’s ability to think and feel like a human being. Genuinely empathizing with others is critical to effectively marketing a product or business. With AI, the tone, formatting, and syntax of copy is widely homogenous, so if used as the chief method of writing, your business won’t stick out as unique.

Additionally, no AI system (yet) can post, promote, conduct outreach, or follow up with clients in the way humans can. Because of this, experienced SEO professionals are indispensable for businesses that want to improve their digital marketing.

Find Out How BluShark Uses AI

We firmly believe that AI is a tool that should be integrated into our SEO strategies. This is why we are staying up-to-date on the latest AI developments, and updating our methods accordingly. Call us today if you want to learn more about how we use AI to take our clients’ digital marketing strategy to new heights.