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Understanding SEO tactics and strategies is crucial for your website to perform. You want your content to have the highest reach, engagement, and interaction. Advanced SEO techniques can help your website achieve this. Here are five tips that you can...

Generative AI has seen a major rise in usage in almost all types of occupations, but maybe none more than in the digital marketing industry. With the introduction of generative AI search engines like Microsoft's Bing combined with ChatGPT and...

Google's August 2024 core update has officially finished rolling out and has tremendously changed the landscape for website owners and SEO professionals. The update began on August 15 and finished on September 3, 2024. The 19-day process has already caused...

Integrating SEO best practices can be a lengthy, multi-step process. From integrating keywords, building links, and writing content, the process can feel overwhelming. While it can be easy to want to stop at creating new content, it is just as...

One of Google's most recent updates to the search engine has been incorporating Artificial Intelligence (AI) into a user’s search results. This feature, known as AI Overviews, launched in the U.S. earlier this summer, and will be released globally by...

Google announced plans to roll out a new automated system for disputing leads on Local Service Ads by August 2024 in July. This new system is up and running and utilizes machine learning tech to handle disputes even better. It...

Google recently resolved a significant search ranking bug that disrupted the SEO community for several days. The issue, which emerged during the rollout of the August 2024 core update, affected a substantial number of search results. Google acknowledged the problem...

On August 14, 2024, the Federal Trade Commission (FTC) announced a bold new rule banning fake reviews and testimonials. This change tackles the deceptive practice of online purchasing, selling, or promoting false endorsements. The ban also targets review suppression and...

Google has been busy expanding its AI Overviews toolkit. This new feature is now available in the UK, India, Japan, Indonesia, Mexico, and Brazil. This is not just about spreading tech; it is about tailoring experiences. By stepping up its...

Google’s latest algorithm update is stirring conversations among SEO experts and digital marketers. The August 2024 Core Update promises to bring nuanced changes that could redefine strategies across industries. Early reports indicate a focus on enhancing user experience through better...