The Shark Tank

Google Business Profiles are integral to any business online. Not only are these profiles attached to your location and can be found through Google Maps, but they collate all of your digital assets in a single location. All your reviews,...

Pay-per-click advertising, often referred to by the acronym PPC, is integral to any digital marketing strategy. When trying to optimize your website, social media, and other digital marketing efforts for search engines and the people who use them, it is...

In recent months, Google has slowly introduced updates to its search algorithm. These updates prioritize first-hand knowledge over second-hand sources recycling the same information as other websites. There are several measures that Google is taking to improve its algorithm to...

In business, everything’s a competition. To stand out from the crowd, you must constantly innovate and improve; otherwise, you risk failing. Indeed, this is no different when considering your digital presence, some might even argue that it’s even more important....

On November 8, 2023, as anticipated, Google announced its latest reviews update, which marks a significant shift in its approach to these changes. The reviews update is notable for a few key reasons, and it is important for website owners...

2023 seems to be the year of Google Updates, as this year has seen four core algorithm updates. The first of these rounds of updates rolled out on March 15 and was completed on March 28. The second was in...

In recent months, it has been impossible to discuss anything related to Google search and SEO without the mention of Artificial Intelligence (AI). However, it appears that Google’s Search Generative Experience - better known as SGE - is being slowly...

Google is constantly updating and improving its best practices to maintain its place in the industry as a leader in providing quality information and user experience. Over the past month, Google has rolled out two new updates for October: the...

Google has continued exploring avenues to improve and refine user experience in the past few months. Recently, Google introduced a novel "photo-first" search results layout, marking a significant shift in how businesses are presented to potential customers. This revamped interface...

For many businesses, leveraging a DBA (“Doing Business As”) can be a great way to improve their online marketing, especially for young or new companies looking to make their mark in the digital world. In essence, a DBA is a...