What You Should Know About Your Competitors’ Sites
In business, everything’s a competition. To stand out from the crowd, you must constantly innovate and improve; otherwise, you risk failing. Indeed, this is no different when considering your digital presence, some might even argue that it’s even more important.
With just a few clicks, anyone can create a website, but it’s more difficult to create something engaging. It is no longer enough to simply have a functioning site. Instead, you need to constantly monitor trends, as well as your competitor’s tactics, to ensure you are leading the pack. One of the easiest and most effective ways to do this is through competitor website analysis.
What Is Competitor Website Analysis and Why Should I Use It?
Simply put, competitor website analysis is using the data you collect on your competitor’s marketing tactics and strategies online to improve your own website’s performance. When you really think about it, any strategy your competitor employs puts your firm at risk of being overlooked by potential new customers. However, by completing competitor website analysis, you will be prepared to match or even surpass your competitor’s current marketing strategy and, thus, give yourself a greater advantage. Completing a competitor analysis can also reveal what your competitor’s weak spots are, which opens up yet another opportunity for you to get ahead.
How Can I Use Competitor Website Analysis to My Advantage?
The first step in completing a competitor website analysis is simply to identify who your competitors are. You may have a general idea, however, to ensure that this process is truly effective, you’re going to want to perform a few keyword searches relevant to your business area on Google. By doing so, you will discover which sites rank the highest when your potential customers are completing their searches. Once you identify your most relevant competitors, you should start identifying what your goals from the analysis are to determine what you want to track.
Here is a list of potential areas of interest you could focus on first:
- Visitor demographics and locations
- Popular blog posts or topics
- Which channels drive the most traffic
- Average visit duration and bounce rate
- How much traffic your competitors are generating
- What other pages a user visits during their session
Finally, after completing your tracking and basic analysis, you can begin to evaluate the data you collected and begin formulating a plan of action. One of the simplest ways to do this is by completing a SWOT analysis for each of the areas you track. With this completed analysis, you are well on your way to not just creating an improved digital presence, but leading in your chosen business area.
What To Do Next?
These are simply a few tips on how to get started with your competitor website analysis. It should be noted that this is only scratching the surface of what you can accomplish with a thorough marketing analytics plan. Whether you are looking for assistance with setting up your competitor website analysis, or want to take your business even further by creating a lasting digital presence, our experienced SEO professionals at BluShark Digital are prepared to help make your business stand out.