The Shark Tank

When it comes to writing, introductions seem to get the most attention. They lead readers into a topic and help them decide if they’re going to stay on your site or click away. However, conclusions are just as important. If...

Knowing your audience when producing content is easier said than done. Knowing what their audience wants to read is a challenge for almost four in 10 business communicators. Understanding your target audience is important because it will help you prioritize...

At this years Google I/O, John Mueller, a senior webmaster trends analyst at Google, announced two new major changes to Google Search that will help videos reach a wider audience. Clip markup and Seek markup are two new structured data...

A strong content marketing strategy allows for a company to create their own narrative while giving people a way to connect with the brand online. However, there are different types of content marketing, each with its own advantages and challenges....

Google initially introduced featured snippets to its Search Engine Results Page (SERP) in 2014, and they have since become one of the more notable search features for users and content creators alike. 12% of search queries have featured snippets in...

Internal links are a simple but often overlooked way to help optimize a website. In addition to helping users efficiently navigate your site, internal links have other beneficial properties. When used well, they can be a great opportunity for a...

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms for rankings and monitoring, but these algorithms are informed by people who evaluate pages...

If you have been running a website for a few years, you may have multiple pages targeting the same keywords. Because these posts target the same terms, they may compete against each other on the search engine results page (SERP)....

A content migration is the prime opportunity to reorganize and restructure content from an old website, but it can be a daunting task. Before performing the actual migration, it is useful to conduct an audit of the site’s existing content....

Each day, Google sees billions of searches on a myriad of topics come through its engine. Users search with incomplete sentences, misspellings, and grammatical errors--Google is tasked with interpreting what information would be the most helpful for each query. With...