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Performing a Content Audit 101

A content migration is the prime opportunity to reorganize and restructure content from an old website, but it can be a daunting task. Before performing the actual migration, it is useful to conduct an audit of the site’s existing content....
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Understanding Google’s BERT and the Importance of User-Focused Optimization

Each day, Google sees billions of searches on a myriad of topics come through its engine. Users search with incomplete sentences, misspellings, and grammatical errors--Google is tasked with interpreting what information would be the most helpful for each query. With...
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Mistakes to Avoid When Producing Legal Content

Producing continuous content for your website is a great way to improve your search rankings while simultaneously providing useful information for your readers. That being said, producing content for law firms can be tricky, and it is important to be...
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