While some people just see Google as their primary search engine, webmasters see it as their livelihood. Any minute changes or updates to Google’s algorithms can mean drastic shifts in SERP rankings, website traffic, and business altogether. As such, SEOs...

A digital marketing campaign often relies on a handful of key performance indicators to determine success, with one of these being click-through rate (CTR). As Google continues to advance its algorithms and add new features, CTRs are increasingly important to...

Google Search is often thought of as a machine or algorithm that operates all on its own, but that isn’t the case. Yes, Google utilizes algorithms for rankings and monitoring, but these algorithms are informed by people who evaluate pages...

Many individuals looking to increase leads to their site ask whether they should focus efforts on search engine optimization (SEO) or pay-per-click (PPC) strategies. While both methods have beneficial qualities on their own, a combined SEO and PPC approach can...

Optimizing your website to rank in Google search results is important for any business. This is an ever-changing process. Google frequently updates its algorithms to provide more accurate and relevant information to searchers. In January, Google announced and released its...

Google recently released a brand-new feature for mobile devices: the Discover feed. Google Discover displays a personalized list of pages and news items on topics it believes may interest users. Google curates this content based on web and app activity,...

Google’s June 2019 core algorithm update is one for the books in that this was the first time Google announced an update before release. Core algorithm updates can be difficult to decipher because they are broad and encompass a number...

Google search engine algorithms are constantly being updated to bring users the most relevant and authoritative information on the internet. With all of these advances, successful web developers are challenged to adapt to Google’s algorithm updates to keep their websites...

The internet is an invaluable tool for businesses and customers alike. A credible online presence is essential for showing potential clients and customers what your business has to offer. Utilizing certain tools can make the process of establishing your digital...

On Sunday, June 2nd 2019, Google SearchLiaison tweeted that they would be releasing a broad core algorithm update. The June 2019 Core Update has now gone live and will be rolled out to Google’s data centers over the next few...